Adviso is looking for a Content Marketing Strategist in Montreal, Canada. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Guide content marketing strategies and tactics for various digital platforms.
• Improve branding strategies and define digital brand personality.
• Design and lead brainstorming sessions (internally or in collaboration with clients) to identify content ideas and formats to be created.
• Accompany clients in the production of content in different formats (texts, visuals, videos) and editorial calendars.
• Guage the performance of content marketing initiatives in place: traffic acquisition, user engagement, etc.
• Recognize users’ expectations, needs, objectives and questions (eg, keyword research, trend analysis, evaluation of popular content on social media).
• Lead supplier relationships, provide content plans, review and approve content created.
• Produce critical and constructive ideas, propose optimization recommendations at all stages of the projects.
• Cooperate with the digital media and customer experience team to define the main opportunities for content distribution and promotion.
• Associate in Adviso’s internal projects.

Job Requirements:

• At least 5 years of experience in content marketing, SEO and/or social media.
• Demonstarted understanding of the platforms dedicated to the creation and distribution of content on social media (Facebook Ad Manager, Hootsuite, etc.).
• Deep knowledge of brand planning and digital branding issues.
• Expert knowledge of the technical specificities of SEO (main tags, content formatting, display on SERPs, etc.) and social media (Open Graph tags, Twitter Cards, etc.) (an asset).
• Effective experience in user needs research tools: a suite of Moz tools, Google AdWords, Keyword Planner, BuzzSumo, etc. (an advantage).
• The Hubspot GAIQ and Inbound certifications (an asset).
• Ease of obtaining key figures for performance evaluation (using tools such as Google Analytics and Google Search Console).
• Strong writing and oral and written communication skills.
• Solid command of both French and English both spoken and written.