Content Marketing Strategist in Montreal, Canada | Full Time Careers

Digital Marketing Jobs & Apprenticeships

Adviso

Adviso is a Montreal-based company of Internet experts who provides Internet strategy and marketing services. Their recommendations are based on constant and rigorous research of best and innovative web practices and smart partnerships they established. Adviso is among 5 Canadian firms that have been accredited to implement Google Analytics and they also have the "Google Adwords Certified" accreditation.

Canada

Expires on 2019-02-10

Job Type Full Time Experience Needed +5 Years Career Level INTERMEDIATE - UPPER LEVEL

Content Marketing Strategist

Adviso is looking for a Content Marketing Strategist in Montreal, Canada. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Guide content marketing strategies and tactics for various digital platforms.
  • Improve branding strategies and define digital brand personality.
  • Design and lead brainstorming sessions (internally or in collaboration with clients) to identify content ideas and formats to be created.
  • Accompany clients in the production of content in different formats (texts, visuals, videos) and editorial calendars.
  • Guage the performance of content marketing initiatives in place: traffic acquisition, user engagement, etc.
  • Recognize users’ expectations, needs, objectives and questions (eg, keyword research, trend analysis, evaluation of popular content on social media).
  • Lead supplier relationships, provide content plans, review and approve content created.
  • Produce critical and constructive ideas, propose optimization recommendations at all stages of the projects.
  • Cooperate with the digital media and customer experience team to define the main opportunities for content distribution and promotion.
  • Associate in Adviso’s internal projects.

Job Requirements:

  • At least 5 years of experience in content marketing, SEO and/or social media.
  • Demonstarted understanding of the platforms dedicated to the creation and distribution of content on social media (Facebook Ad Manager, Hootsuite, etc.).
  • Deep knowledge of brand planning and digital branding issues.
  • Expert knowledge of the technical specificities of SEO (main tags, content formatting, display on SERPs, etc.) and social media (Open Graph tags, Twitter Cards, etc.) (an asset).
  • Effective experience in user needs research tools: a suite of Moz tools, Google AdWords, Keyword Planner, BuzzSumo, etc. (an advantage).
  • The Hubspot GAIQ and Inbound certifications (an asset).
  • Ease of obtaining key figures for performance evaluation (using tools such as Google Analytics and Google Search Console).
  • Strong writing and oral and written communication skills.
  • Solid command of both French and English both spoken and written.
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