Genesys is looking for a Content Strategist & Creator in Durham, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Cooperate across teams and work with product marketing managers, campaign managers, SMEs, and content and design teams to generate ideas and content.
• Draft engaging content and it must support our business goals, fit our content strategy, and make the buying process easier for our prospects and our teams.
• Design content they want and tailor and optimize it for persona, buying stage, communication channel and content format.
• You know how to clarify a message and move readers to action through simple words and powerful visuals.
• Be willing to challenge tried-and-true B2B marketing tactics with new ideas that set us apart, win market attention, and inspire the team.
• Estimate the effectiveness of content and make recommendations on iterations that will improve content performance.

Job Requirements:

• Bachelor’s degree in business, communications, marketing or equivalent.
• Minimum 5 years of marketing experience (writing, content creation, or demand generation).
• Effective experience creating content for the web and growing an audience.
• Excellent written communication skills and strong presentation skills.
• Familiarity with WordPress, Google Analytics, Outreach.io, Marketo, and Salesforce.
• Eagerness to excel in a fun, ever-changing work environment.
• An editorial mindset that seeks to understand what audiences want and how to create it.
• Ability to analyze content performance and share insights and recommendations.