Digital Marketing Jobs & Apprenticeships

AspireIQ

USA

Expires on 2019-09-09

Job Type Full Time Experience Needed +2 Years Career Level BEGINNER LEVEL

Customer Marketing Manager

AspireIQ is looking for a Customer Marketing Manager in San Francisco, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Own the strategy for marketing-driven customer retention programs and the program to drive both adoption and upsell.
  • Coordinate and manage customer webinars, customer events, customer advisory boards and, other customer programs.
  • Improve a roster of champions from within our customer base to share their experiences and key learnings.
  • Create and manage customer referral programs to increase the organic growth of our business.
  • Recognize content to communicate the value of deeper usage of our offering, increasing product usage, and renewal rate.
  • Own customer communications including customer newsletters, new feature announcements and AspireIQ’s perspective on new market developments.
  • Analyze the customer base to determine churn predictors and build proactive programs to prevent churn.

Job Requirements:

  • Minimum 2 years of B2B SaaS marketing experience.
  • A passion for understanding and serving customers.
  • Effective experience in creating and executing marketing campaigns and programs that drive customer engagement and advocacy.
  • Proficient experience working cross-functionally, including customer success and sales teams.
  • Solid project management skills.
  • Sound analytical skills to measure and evaluate program effectiveness.
  • Proven customer service, customer success, or account management experience.
  • Familiarity with marketing automation and webinar platforms.
  • Expert knowledge of working in marketing technology.
  • Ability to engage with our customers across multiple personas and levels of management.
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