Luminary is looking for a Digital and Content Marketing Manager in New York, USA. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Website maintenance and execution of SEO, SEM, and display channels.
• Cooperate with all staff and management to ensure that the website aligns with brand strategy and meets the organization’s goals.
• Design briefs for video and photography vendors ensuring appropriate content by channel.
• Assure social and email communication is factored into our Corporate partnerships, events and campaigns.
• Keep informed of all social media marketing innovations, particularly within the mobile, video and hospitality arena.
• Design original content related to the member experience/community as well as the brand’s values and vision for all digital platforms.
• Collude with team members to maximize digital presence that complements extends the business, and ensure consistency of the brand’s design and voice.
• Serve as podcast channel producer which includes content editing and publishing bi-weekly episodes.
• Create and distribute the weekly newsletter and all relevant content.
• Create and maintain a social media calendar for long-term and short-term projects and campaigns that align with the brand’s business goals.
• Accountable for content ideation and creation, editing, posting/publishing and sharing content across all social platforms.
• Create, execute, and manage Luminary influencer program and relationships.
• Liaise with followers and respond to questions.
• Track and monitor KPIs, including engagement rates and post frequency across all platforms.
• Own several Facebook paid social campaigns and analyze paid social data to make recommendations to improve existing campaigns and develop new strategies.
• Create a strategic roadmap to drive online traffic including both new and existing customers through Paid Search.
• Responsible for content ideation and creation, editing, and publishing in MailChimp.
• Track and monitor reporting, analytics and maintenance in MailChimp.

Job Requirements:

• Bachelor’s degree.
• Minimum 5 years of related industry experience.
• At least 3 years in social media strategy.
• Effective experience with content creation and understanding of design principles for creative campaign development.
• Familiarity with all digital ad networks including Facebook Ads and Google Ads is required.
• Proficient experience in posting, publishing and sharing content across social platforms including, but not limited to Instagram, Facebook, YouTube, Twitter and LinkedIn.
• Basic Adobe Suite knowledge is a plus.
• Experience with website management (functionality and maintenance).
• Strong project management skills are essential.
• Must work at Luminary – not remote.
• Expert knowledge of scaling organic social follower growth and engagement.
• Must have exceptional copy and communication skills.
• Sound attention to detail and accuracy on all tasks.
• Excellent time management skills and prioritization skills.
• Demonstrate cross-functional collaborative skills and the ability to work well within a team.
• Excellent verbal and written communication and interpersonal skills.
• Highly creative and able to formulate a unique vision for our community and members.
• Ability to analyze, interpret data and use reporting platforms and insights to inform marketing campaigns and make recommendations.
• Ability to work in a fast-paced, start-up environment with a strong sense of urgency.