Luminary | Digital and Content Marketing Manager | Digital Marketing in USA

Digital Marketing Jobs & Apprenticeships

Luminary

Luminary is a digital marketing agency in Melbourne, Australia that has been transforming digital for Australia's brightest since 1999.Luminary is proud to have been creating digital experiences since 1999. With a portfolio that includes some of the biggest names in Australian government, retail and the corporate sector, its knowledge and understanding of the digital world is well recognized.Whether it’s a site refresh, going mobile, extending into e-commerce or creating a fully responsive digital experience, Luminary will craft an approach that fits your brand and delivers on your organizational objectives.Luminary pride itself on having some of the industry's most talented individuals in our team. Its 50+ team members include digital strategists, web designers, front-end developers, .NET developers, Kentico developers, QA analysts, support technicians, web producers, project managers, account managers, digital marketers, content strategists and administrative staff.

Luminary Scope of Services:

  • Content services:
  • Design and UX:
    • Web and data analytics
    • Workshops
    • Information architecture
    • User testing
    • Conversion optimisation
  • Digital strategy:
    • Conversion Rate Optimisation (CRO)
    • Persona development
    • User requirements gathering
  • Digital transformation:
    • Exploration phase
    • Strategy phase
    • Refinement phase
    • Ideation phase
  • Discovery:
    • Research
    • Conceptualisation
    • Existing digital platform audit
  • Agile-focused delivery:
    • User stories
    • Product backlog
    • Sprint backlog
  • Web hosting services:
  • Ongoing support and maintenance
  • Websites

Luminary Top Clients:

  • PGH Bricks Visualiser
  • Melbourne Business School
  • Save the Children
  • NGS Super
  • QSR International

USA

Expires on 2019-11-15

Job Type Full Time Experience Needed 3:5 Years Career Level INTERMEDIATE - LOWER LEVEL

Digital and Content Marketing Manager

Luminary is looking for a Digital and Content Marketing Manager in New York, USA. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Website maintenance and execution of SEO, SEM, and display channels.
  • Cooperate with all staff and management to ensure that the website aligns with brand strategy and meets the organization’s goals.
  • Design briefs for video and photography vendors ensuring appropriate content by channel.
  • Assure social and email communication is factored into our Corporate partnerships, events and campaigns.
  • Keep informed of all social media marketing innovations, particularly within the mobile, video and hospitality arena.
  • Design original content related to the member experience/community as well as the brand’s values and vision for all digital platforms.
  • Collude with team members to maximize digital presence that complements extends the business, and ensure consistency of the brand’s design and voice.
  • Serve as podcast channel producer which includes content editing and publishing bi-weekly episodes.
  • Create and distribute the weekly newsletter and all relevant content.
  • Create and maintain a social media calendar for long-term and short-term projects and campaigns that align with the brand’s business goals.
  • Accountable for content ideation and creation, editing, posting/publishing and sharing content across all social platforms.
  • Create, execute, and manage Luminary influencer program and relationships.
  • Liaise with followers and respond to questions.
  • Track and monitor KPIs, including engagement rates and post frequency across all platforms.
  • Own several Facebook paid social campaigns and analyze paid social data to make recommendations to improve existing campaigns and develop new strategies.
  • Create a strategic roadmap to drive online traffic including both new and existing customers through Paid Search.
  • Responsible for content ideation and creation, editing, and publishing in MailChimp.
  • Track and monitor reporting, analytics and maintenance in MailChimp.

Job Requirements:

  • Bachelor’s degree.
  • Minimum 5 years of related industry experience.
  • At least 3 years in social media strategy.
  • Effective experience with content creation and understanding of design principles for creative campaign development.
  • Familiarity with all digital ad networks including Facebook Ads and Google Ads is required.
  • Proficient experience in posting, publishing and sharing content across social platforms including, but not limited to Instagram, Facebook, YouTube, Twitter and LinkedIn.
  • Basic Adobe Suite knowledge is a plus.
  • Experience with website management (functionality and maintenance).
  • Strong project management skills are essential.
  • Must work at Luminary – not remote.
  • Expert knowledge of scaling organic social follower growth and engagement.
  • Must have exceptional copy and communication skills.
  • Sound attention to detail and accuracy on all tasks.
  • Excellent time management skills and prioritization skills.
  • Demonstrate cross-functional collaborative skills and the ability to work well within a team.
  • Excellent verbal and written communication and interpersonal skills.
  • Highly creative and able to formulate a unique vision for our community and members.
  • Ability to analyze, interpret data and use reporting platforms and insights to inform marketing campaigns and make recommendations.
  • Ability to work in a fast-paced, start-up environment with a strong sense of urgency.
  • Subscribe for our newsletter!

    Fields marked with an * are required

    COPYRIGHTS DIGITAL MARKETING COMMUNITY 2019