L’Oréal is looking for a Digital & Communications Brand Manager in Melbourne, Australia. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Define and lead the digital marketing, social media and communication strategy for Garnier ensuring consistency with the overall brand strategy to contribute towards continued growth and a positive consumer relationship.
• Continuously analyze and interpret information derived from all data sources to generate insights, track ROI, recommend audience segmentation and make constructive strategic decisions and recommendations to management about all digital activity.
• Run the e-commerce marketing strategy and operational plans, which contributes to the overall brand strategy and target e-commerce growth.
• Proactively cooperate cross-functionally to raise the profile of Garnier and drive the digital agenda for the brand across the business.
• digital marketing activities
• Analyze the consumer decision journey, online behaviors and online/offline touchpoints to understand consumer’s behaviors and engagement levers across all marketing and communication activities.
• Own A&P budget management for digital and communications.

Job Requirements:

• Solid background in digital marketing and proven experience in leading and driving digital marketing and communications brand strategies ideally within an FMCG or beauty industry.
• Demonstarted understanding of dealing with third-party agencies to execute digital marketing strategies.
• Sound leadership skills to be able to lead through influence and manage 1 direct report.
• Effective experience in PR & Communications and managing influencer talent will be looked upon favorably.
• Outstanding presentation and communication skills to be able to influence and engage internal and external stakeholders across all levels.