LeasePlan is looking for a Digital Content Strategist in Alpharetta, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Strategize and create website content based on SEO keywords and analytical data.
• Perform analytical reviews to monitor performance and improve online strategies/tactics.
• Provide videos designed to showcase our brand, products and thought leadership.
• Improve and publish multi-media content designed to engage the audience and qualify leads.
• Design a rich editorial calendar and program that attracts a qualified audience to owned content.
• Draft and procure blog posts, whitepapers, eBooks and reports on a wide range of fleet topics.
• Work as a go-to copywriter and editor for campaigns and other content.
• Promote infographics to further convey the LeasePlan story.
• Publish client newsletters and grow newsletter subscribers, converting website visitors into leads.
• Design and support the workflow for requesting, creating, editing, publishing and retiring content.
• Guage performance analytics and develop a plan to meet and exceed targets.
• Develop organic content on social media channels, driving traffic to the website.
• Perform public relations activities.
• Design and develop an annual PR and communication strategy to increase earned media exposure.
• Draft, publish and pitch press releases, manage news and editorial activities.
• Supervise Online Reputation Management (ORM) program.
• Lead Google and Facebook reviews.
• Maintain LeasePlan’s speaker platform with content, preparation, media training and promotion.
• Develop a program to increase case studies and testimonials.
• Apply for business-driven service awards.
• Act as liaison with corporate digital marketing, corporate affairs and social media team, and agencies.
• Perform research and competitive intel to position LeasePlan as a preferred provider for fleet services.
• Assist as a brand ambassador to ensure all material consistently portrays the LeasePlan brand promise, identity and positioning.
• Recognize new and better ways to manage each essential job function.
• Support the marketing and transformation team with other key initiatives as needed.

Job Requirements:

• Minimum 5 years in digital content creation, social content, website copy and blog content.
• At least 3 years of video production.
• Effective experience managing editorial and public relations programs.
• Proficient experience managing direct reports.
• Proven track record in creating and executing a digital content strategy.
• Expert knowledge of analyzing and communicating results.
• Familiarity with marketing and sales automation, such as Pardot, Marketing Cloud and Salesforce.com.
• Above-average organizational, communication and project management skills.
• Deep knowledge of developing digital content strategies and thought leadership programs.
• Strong writing and editing skills, capable of adapting to a variety of mediums, AP Style a plus.
• Above average graphic design; proficiency with Adobe Creative Cloud.
• Demonstarted understanding of HTML, Adobe Premier and content management systems.
• Sound skills in developing winning SEO content strategies to maximize web presence and performance.
• Ability to work independently and with teams and leaders across the organization.
• Ability to multi-task, prioritize appropriately and meet tight, fluctuating deadlines in a fast-paced environment.