Digital Marketing Jobs & Apprenticeships



Expires on 2019-04-30

Job Type Full Time Experience Needed 3:5 Years Career Level INTERMEDIATE - LOWER LEVEL

Digital Content Strategist

LeasePlan is looking for a Digital Content Strategist in Alpharetta, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Strategize and create website content based on SEO keywords and analytical data.
  • Perform analytical reviews to monitor performance and improve online strategies/tactics.
  • Provide videos designed to showcase our brand, products and thought leadership.
  • Improve and publish multi-media content designed to engage the audience and qualify leads.
  • Design a rich editorial calendar and program that attracts a qualified audience to owned content.
  • Draft and procure blog posts, whitepapers, eBooks and reports on a wide range of fleet topics.
  • Work as a go-to copywriter and editor for campaigns and other content.
  • Promote infographics to further convey the LeasePlan story.
  • Publish client newsletters and grow newsletter subscribers, converting website visitors into leads.
  • Design and support the workflow for requesting, creating, editing, publishing and retiring content.
  • Guage performance analytics and develop a plan to meet and exceed targets.
  • Develop organic content on social media channels, driving traffic to the website.
  • Perform public relations activities.
  • Design and develop an annual PR and communication strategy to increase earned media exposure.
  • Draft, publish and pitch press releases, manage news and editorial activities.
  • Supervise Online Reputation Management (ORM) program.
  • Lead Google and Facebook reviews.
  • Maintain LeasePlan’s speaker platform with content, preparation, media training and promotion.
  • Develop a program to increase case studies and testimonials.
  • Apply for business-driven service awards.
  • Act as liaison with corporate digital marketing, corporate affairs and social media team, and agencies.
  • Perform research and competitive intel to position LeasePlan as a preferred provider for fleet services.
  • Assist as a brand ambassador to ensure all material consistently portrays the LeasePlan brand promise, identity and positioning.
  • Recognize new and better ways to manage each essential job function.
  • Support the marketing and transformation team with other key initiatives as needed.

Job Requirements:

  • Minimum 5 years in digital content creation, social content, website copy and blog content.
  • At least 3 years of video production.
  • Effective experience managing editorial and public relations programs.
  • Proficient experience managing direct reports.
  • Proven track record in creating and executing a digital content strategy.
  • Expert knowledge of analyzing and communicating results.
  • Familiarity with marketing and sales automation, such as Pardot, Marketing Cloud and
  • Above-average organizational, communication and project management skills.
  • Deep knowledge of developing digital content strategies and thought leadership programs.
  • Strong writing and editing skills, capable of adapting to a variety of mediums, AP Style a plus.
  • Above average graphic design; proficiency with Adobe Creative Cloud.
  • Demonstarted understanding of HTML, Adobe Premier and content management systems.
  • Sound skills in developing winning SEO content strategies to maximize web presence and performance.
  • Ability to work independently and with teams and leaders across the organization.
  • Ability to multi-task, prioritize appropriately and meet tight, fluctuating deadlines in a fast-paced environment.
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