LinkedIn | Digital Marketing Analytics Manager | Digital Marketing in USA

Digital Marketing Jobs & Apprenticeships

LinkedIn

LinkedIn is a social media platform and is considered the world's largest professional network with more than 562 million users in more than 200 countries and territories worldwide. The platform was founded on December 28, 2002, and was launched on May 5, 2003.LinkedIn leads a diversified business with revenues from membership subscriptions, advertising sales, and also recruitment solutions. In Dec. 2016, Microsoft completed its acquisition of LinkedIn, bringing together the world’s leading professional cloud and the world’s leading professional network.

USA

Expires on 2019-12-05

Job Type Full Time Experience Needed 2:4 Years Career Level BEGINNER LEVEL

Digital Marketing Analytics Manager

LinkedIn is looking for a Digital Marketing Analytics Manager in San Francisco, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Manage projects related to marketing for LinkedIn’s Hiring Marketplace, driving insights and analysis of channel strategy and performance and effectively communicate findings at all levels (within the team, to cross-functional partners, to leadership/executives).
  • Create strong relationships with global marketers and cross-functional partners to provide strategic advice on channel expansion, optimization, and business growth.
  • Design and manage scalable reporting and dashboards that monitor marketing key performance indicators (KPIs), highlight areas of improvement, and influence strategy.
  • Solve challenging business problems creatively, efficiently, and independently, especially when faced with time and operational constraints or ambiguity.
  • Operate with and manipulate large, complex datasets for analysis and report creation.
  • Deliver on multiple initiatives in the same time frame with minimal supervision.

Job Requirements:

  • BA/BS degree.
  • Minimum 4 years of experience in marketing analytics, business analytics, operations analytics, management consulting, sales operations or finance organizations.
  • At least 2 years of experience analyzing data sets using SQL or Hive – Comfortable querying log-level data sets.
  • Be intellectually curious and have a passion for proactively digging into the data to understand “why”.
  • Effective experience in leading impactful data-related or analytics projects and visually presenting and communicating findings with minimal supervision.
  • Familiarity with Pig, Hive, or Hadoop.
  • Proficient experience and comfort with using and analyzing large data sets.
  • Proven experience in communicating and collaborating with cross-functional teams (g, marketing, sales, finance, business analytics, and engineering) at various levels (e.g, peers to senior leadership).
  • Expert knowledge of digital marketing and advertising, including Paid Search, Display, and Social Media.
  • Deep knowledge of web marketing and optimization, including A/B testing.
  • Advanced knowledge of Excel.
  • Expertise in a data visualization tool, particularly Tableau.
  • Intermediate knowledge of PowerPoint, including the ability to use PowerPoint to communicate analytical insights effectively to stakeholders.
  • Experience in statistical analysis or programming is a plus.
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