LEGO Group is looking for a Digital Marketing Associate in Paris, France. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Enhance the activation calendar and campaign performance across our franchises, products and retail partners.
• Develop e-commerce media buying based on business and SEO performances (i.e., ROAS, conversion rate, recruitment, average order value, etc.).
• Search marketing optimization Google search, YouTube search and mobile search, branded and unbranded strategy.
• Develop digital adults and kids brand campaigns, programmatic and marketplaces.
• Content Optimization: Site and apps, YouTube Channel, and e-commerce product page SEO and Paid search opportunities.
• Lead a digital marketing budget, optimization of performance, and delivering on core KPIs.
• Follow and analyze the performance of our digital campaigns to provide valuable KPI reporting and learnings.
• Utilize retailer ad solution, reporting tools, competitive research, web analytics and third-party tools to identify and prioritize strategic insights and opportunities.

Job Requirements:

• Bachelor or master economics, sales or marketing, digital or e-commerce specialized master is a plus.
• Effective experience in the consumer and professional goods manufacturer or retail sectors for Tier 1 companies.
• Proficient experience managing media retail campaign (criteo & Amazon) or experience managing paid search campaigns (Google).
• Proven experience in programmatic buying, ad exchange, data and private marketplaces, programmatic or social ad bidding.
• Expert knowledge of Amazon reporting tools (Merch/AMS/AMG/ A+ content) is a plus
• Advanced level of English.
• Business analytical skills and performance media skills, hands-on approach with experience in revenue or results driven activation, IT literate with advanced skills in Excel.
• Solid communication skills you easily establish effective working relationships with different people inside and outside the organization.