L’Oréal is looking for a Digital Marketing Director in Hong Kong, Hong Kong. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Strategize and implement digital marketing tactics and initiatives for APAC Luxe division; communicate with stakeholders at global, APAC and country levels to drive digital transformation projects.
• Recognize and work with brand teams to set digital strategy and priorities for APAC markets, and influence brands on APAC digital specific needs.
• Make all digital activities consistent with the brand’s purpose and placing consumer insights at the heart of our marketing & business model.
• Improve appropriate content and features to support the brand’s ambition. Developing content calendar, online brand & product campaigns to raise brand awareness.
• Understood brands’ advocacy strategies and managing communities of consumers and/or influencers and implementing an effective social media strategy to support brands’ ambition.
• Design and optimize media strategy and investments, ensuring efficiency with close tracking of results and actionable recommendations.
• Plan strategies to drive online traffic to the brand websites and work with eCommerce teams to optimize conversion on sites.
• Mastering digital marketing techniques including SEO, SEM, social media marketing, influencer marketing and email/mobile marketing.
• Direct digital transformation through presentations, training and upskilling workshops with brands and countries.

Job Requirements:

• Minimum 10 years of digital marketing experiences, preferably with both digital agency experiences and in-house brand experiences.
• Solid communication and people skills to articulate ideas and drive changes at different levels of a matrix organization.
• Entrepreneurial, creative and able to think out of the box.
• Sound analytical and problem-solving skills to act as an internal consultant for different brands and markets.
• Organized and responsible on own work plan and deliverables.
• Curiosity and ability to spot the next digital trends and how it can be relevant for our business.