EF Education First is looking for a Digital Marketing Executive in Berkhamsted, United Kingdom. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.
Job Responsibilities:
- Design and optimize paid-for social campaigns via platforms such as LinkedIn and Facebook.
- Aid identify and develop new advertising opportunities.
- Run reporting, analysis and optimization of paid- digital marketing campaigns.
- Improve digital ad copy and conduct A/B tests.
- Examine Google data to aid performance improvements and reporting.
- Determine and deploy marketing tags via Google Tag Manager.
- Stay up to date with industry trends.
- Perform regular competitor analysis.
- Support with content creation and landing pages for marketing campaigns using our Content Management System (CMS).
- Conduct regular checks on website content, ensuring accuracy and that links and copy are up to date, liaising with the relevant stakeholders.
- Operate with the head of design and head of digital on campaigns and website content.
- Set up email campaigns in our marketing automation system.
Job Requirements:
- Educated to degree level.
- Minimum 1 – year experience in a marketing function.
- Demonstrated understanding of the paid media landscape.
- Effective experience of copywriting or Web Content Management.
- Proficient experience of using a CMS desirable.
- Solid attention to detail.
- Strong organization skills.
- Sound written and oral English.
- A passion for social media, web and paid-digital marketing.
- Ability to work with excel, word and power point.