UNICEF Australia is looking for a Digital Marketing Executive in Sydney, Australia. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.
- Produce high-level input for the development of our digital acquisition strategy, particularly in regards to the Inspired Gifts Program and Direct Pledge acquisition online.
- Manage the execution and optimization of your digital acquisition plans through paid media channels.
- Promote the digital marketing manager in the coordination and management of the media agency through thorough briefing and debriefing.
- Improve, implement, and report on the Inspired Gifts Program, and extend the reach of the program to new audiences.
- Develop a streamlined approach to direct pledge acquisition online and cross-sell from Inspired gifts.
- Use relevant analytics of our campaigns and audiences to better inform future planning, and prepare performance reports across our digital acquisition campaigns.
- Stay up to date on all the latest digital innovation trends, developments or opportunities.
- Maintain UNICEF Australia’s emergency response.
- Relevant degree in media, communications, marketing or equivalent experience.
- Demonstrated understanding of digital marketing.
- Effective experience in working with a paid media agency and understanding of digital media mix (specifically paid search, programmatic display and paid social).
- Proficient experience in using web content management systems (CMS) and Email Management Systems (preferably Exact Target).
- Proven track record in Microsoft Office suite including Excel for analytics, and Adobe Photoshop for basic image editing.
- Expert knowledge of collecting data and articulating insights using Google Analytics.
- Systematic and organized individual with the ability to manage time and meet tight work deadlines.
- A passionate and energetic team member with a genuine interest in working in the international aid and development sector.
- Ability to analyze quantitative and qualitative data to inform decision making and drive idea generation.
- Great ability as an enthusiastic team member with initiative and a positive attitude.