Digital Marketing Jobs & Apprenticeships

Warner Bros. Entertainment


Expires on 2019-04-24

Job Type Full Time Experience Needed N/A

Digital Marketing Executive

Warner Bros. Entertainment is looking for a Digital Marketing Executive in Leavesden, United Kingdom. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Lead and maintain, regularly updating content through the content management system.
  • Produce technical support for and escalate issues or requirements where necessary.
  • Run and maximize revenue, volume targets and ticket conversion.
  • Regularly analyze performance and continuously identify and implement digital revenue opportunities across all platforms.
  • Deliver volume targets by devising and implementing online customer acquisition plans to drive traffic to the site.
  • Raise conversion rates for the working across multiple marketing channels.
  • Head multiple consumer and trade email campaigns through an email platform, including campaign newsletters, pre- and post- emails, bespoke trade and event emails.
  • Engage with new and existing audiences identified through database segmentation to create personalized and dynamic email communications.
  • Exceed email database growth targets guaranteeing GDPR compliant quality data.
  • Assure all communications are on brand across website and email channels.
  • Proactively report performance and monitor visits and conversion against admissions and revenue targets.
  • Secure weekly, monthly and quarterly website and email performance reports are accurate and achieving maximum impact against KPI targets as agreed with the marketing manager.
  • Accountable and effective use of financial resource ensuring maximum return on investment.
  • Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement.
  • Improve editorial governance so content is consistent with our brand voice, style and tone.
  • Proactive source and manage digital partners for content, competitions and offers.
  • Review new and existing opportunities for sourcing incremental business in line with the overall marketing strategy.
  • Communicate with the marketing manager to ensure that communication is cohesive and in line with the overall strategic plan.
  • Ensure coordination with other Warner Bros. operations and marketing initiatives for Harry Potter.
  • Liaise with the Warner Bros. Studio Tour Hollywood online team to gain best practice and shared learnings.
  • Recognize and report future trends and opportunities.
  • Direct ad hoc project work as dictated by business needs.

Job Requirements:

  • Educated to degree level or equivalent qualification is desirable.
  • Effective proven commercial online marketing experience, preferably within an attraction/leisure environment.
  • Familiarity with Google Tag Manager and Google Analytics.
  • Proficient experience managing and creating content for a website using content management systems (WordPress, Drupal etc).
  • Strong editing and writing skills to devised and edit content for website and email content.
  • Expert knowledge of producing email campaigns and a good understanding of email marketing tools such as Campaign Monitor, Dotmailer, MailChimp etc.
  • Deep knowledge of Salesforce Marketing Cloud preferred.
  • Demonstrated understanding of HTML and Photoshop an advantage.
  • Sound experience in delivering successful paid search and SEO programmes.
  • Agency management, experience working with web developers, designers and other digital professionals in content delivery.
  • Outstanding project management skills and understanding how to manage the priorities of multiple stakeholders and focus on delivery of results in the form of engagement, lead and sales.
  • Enthusiastic team player.
  • Proven online marketing experience.
  • Good all-around MS Office software skills.
  • Ability to liaise with technical support to resolve issues and proactively implement technical enhancements.
  • Ability to track campaign performance to measure success and ROI.
  • Ability to work with own schedule and meet tight deadlines: organized, resourceful, proactive, innovative thinker, multitasking, excellent people skills, self-motivated and ability to cope in a busy and challenging environment.
  • Ability to track campaign performance to measure success and ROI.
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