Mintel is looking for a Digital Marketing Executive in London, United Kingdom. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Design and coordinate the creation of effective and engaging landing pages.
• Communicate with different stakeholders to plan and execute digital marketing campaigns to drive e-commerce and digital growth.
• Aid to optimise and analysis PPC global market campaigns and analysis, forecasting future requirements.
• Execute creative marketing campaigns (lead generation, search ads, display, banners, email).
• Set up, tracking PPC campaigns across multiple platforms (Google Adwords, Linkedin).
• Plan, implement and manage end-to-end online marketing channels.
• Measure and review campaign performance within key ROI and KPI criteria to increase lead generation, conversion and retention rates.
• Manage management (segmentation, profiling, allocation).
• Perform email marketing campaigns using Dotmailer.
• Ad hoc projects.

Job Requirements:

• A degree in business/marketing/ digital advertising.
• Minimum 2 years of digital marketing work in an online setting including landing page creation, PPC campaign analysis and optimization with ROI focus.
• Certification in the area of SEO, Paid search (Google advertising Professional) is preferred.
• Expert knowledge of HTML/CSS (web/email).
• Deep knowledge of Salesforce.com.
• Fluency in more than one language a plus.
• Effective experience of website conversion optimization.
• Proficient experience in web analytic tools and measurement and reporting techniques.
• Email marketing, with experience creating and driving successful campaigns.
• Strong Ms Excel skills.
• Outstanding communication skills, copywriting a big plus.
• Outstanding project management skills.
• Highly numerate with good attention to detail.
• positive attitude with a can-do approach.
• Good work ethics are essential.
• Strong communication skills and a team player.
• Solid command of English both verbal and written.
• Ability to multitask with a strong inclination towards action.
• Ability to work with multiple stakeholders.