Stanley Black & Decker is looking for a Digital Marketing Manager in Marietta, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Perform overall digital marketing strategies for the CribMaster business.
• Instill strong leadership and build a culture of digital creativity and customer-focus in the marketing department and beyond, including education of cross-functional team members and business leadership on new digital technologies and strategies.
• Cooperate with mobile app and development teams to create consistent experiences and leverage data captured to increase sales.
• Collaborate with the product marketing, brand/communications and product teams to develop and execute leading digital strategies.
• Recognize and develop new opportunities to drive traffic, increase reach, acquire new customers, and increase sales.
• Create and maintain a consistent brand image throughout all digital marketing initiatives across the web, mobile, email, and social owned properties.
• Collaborate with internal stakeholders and external agencies to create, update, and maintain various digital properties such as websites, landing pages, and microsites.
• Lead large scale web projects from initiation to execution, including gathering stakeholder requirements and feedback and ensuring on-time, on-budget delivery.
• Operate cross-functionally to develop a consistent online customer experience and identify opportunities to increase conversion and cultivate improved relationships with our audiences.
• Follow the performance of digital marketing campaigns and KPIs.
• Estimate market research, test results, and competitive intelligence to adjust digital marketing strategies to meet changing market and competitive conditions.
• Produce campaign reporting that includes actionable insights and optimization plans to business leaders.
• Perform and perfect a Salesforce lead routing process.
• Nurture leads through digital marketing tactics like Pardot email campaigns.
• Proactively improve external partnerships and support contract negotiations with external partners and/or vendors to maximize efficiency and effectiveness of digital marketing investments.

Job Requirements:

• Bachelor’s degree required
• Minimum 5 years of experience in digital marketing.
• Previous account management within a digital agency is a plus.
• Effective experience developing and executing highly targeted B2B digital marketing strategies.
• Familiarity with and proven track record of leveraging metrics to guide campaign efficiency.
• Demonstrated understanding of web front-end languages (HTML 5, CSS), standards, and best practices.
• Solid project management/organizational skills required.
• Proficient experience in executing B2B best practices in all digital functions including web development, acquisition marketing (email, banner ads, online video, paid search and SEO, etc), and web analytics.
• Expert working knowledge of enterprise content management systems, SiteCore is a plus.
• Outstanding communication skills—verbal, written, and interpersonal.
• Solid interpersonal interactions with staff, colleagues, cross-functional teams, and third parties.
• Independent, creative self-starter with the ability to multi-task in a highly energetic, fast-paced environment.