Stanley Black & Decker is looking for a Digital Marketing Manager in Bangalore, India. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Operate with the marketing team to develop digital marketing programs, promotions, and content.
• Coordinate tactical implementation of digital product launches, projects, campaigns, activities and communication across multiple cross-functional teams.
• Accountable for maintaining, optimizing and improving all company websites.
• Supervise and implement content changes on SBD websites via CMS and coordinate with corporate web marketing developers overseas.
• Lead social media content postings including Facebook, Twitter, LinkedIn, and other channels, with agencies.
• Oversee and report on key performance metrics relative to digital and social media presence, and that of organizations within our competitive set.
• Support and analyze KPI reporting and determine actionable items to improve conversion and user experience.
• Perform market research to analyze competition and new web marketing strategies that would benefit our brand.
• Understood search engine optimization principles and implements SEO campaigns to increase web visibility for websites; Help meet website traffic goals.
• Recognize and help maintain industry best practices and techniques in digital marketing.
• Work as a key used for the group’s Customer Relationship Management (CRM) database and provide support in optimizing the user experience.
• Aid the sales team with lead generation and lead management initiatives and procedures; Support e-commerce Sales with seasonal marketing plans.
• Review, audit and QA content and deliverables on a regular basis; resolve an issue or report the error to cross-functional teams.
• Head and routinely update the product photo library.
• Act with creative agencies, other departments, IT and external partners to develop and execute projects and overall digital marketing strategy.
• Analyze new technologies and keep the company at the forefront of development.
• Design and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Create and maintain our social media presence Measure and report performance of all digital marketing campaigns.
• Produce new and creative growth strategies.
• Design, execute and measure experiments and conversion tests.
• Cooperate with internal teams to create landing pages and optimize the user experience.
• Use the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Instrument conversion points and optimize user funnels.
• Collude with agencies and other vendor partners.
• Estimate emerging technologies.

Job Requirements:

• Bachelor’s degree in marketing or digital marketing, communications,(Preferred).
• Minimum of 8 years of experience in digital marketing and social media.
• Effective experience in managing more complex web development and marketing projects, including working closely with IT on integrations.
• Familiarity with web marketing tools, CMS web authoring software, social media.
• Proficient experience in executing best practices in all digital functions including web development, acquisition marketing (email, banner ads, online video, paid search and SEO, etc), and web analytics.
• Expert working knowledge of content management systems, product information management systems, and digital assets management platforms.
• Deep knowledge of mobile marketing and commercialization — mobile app development, connected tools and responsive sites and landing pages.
• Proven experience with web analytics and reporting tools (Google Analytics).
• Great attention to detail.
• Solid computer, scientific, and organizational skills; exceptional follow-through and a focus on execution, improving processes and problem-solving.
• Sound entrepreneurial spirit with eagerness to meet and exceed goals and targets.
• Outstanding communication skills—verbal, written, and interpersonal.
• Excellent interpersonal interactions with staff, colleagues, cross-functional teams, and third parties.
• Independent, creative self-starter with the ability to multi-task in a highly energetic, fast-paced environment.
• Ability to understand the cross-functional pieces of the SBD business process and bring value-added thinking to improve the target business process.
• Ability to multi-task, problem-solve, and prioritize in a fast-paced working environment.
• Ability to work independently and as part of a team, self-motivation, adaptability, and a positive attitude.