Digital Marketing Manager in Sydney, Australia | Full Time Careers

Digital Marketing Jobs & Apprenticeships

McGraw-Hill Education

McGraw-Hill Education's mission is to help all students achieve their full potential. To accomplish this, they combine the science of learning with the art of teaching to create innovative educational tools and content for learners from early childhood through professional. McGraw-Hill Education has offices across North America, Latin America, India, China, Europe, the Middle East and South America, and our solutions are available in nearly 60 languages.


Expires on 2019-02-16

Job Type Full Time Experience Needed +5 Years Career Level INTERMEDIATE - UPPER LEVEL

Digital Marketing Manager

McGraw-Hill Education is looking for a Digital Marketing Manager in Sydney, Australia. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Cooperate with the regional marketing leadership teams to translate strategic objectives into effective marketing initiatives through systems and processes.
  • Online event registration, webcasts, specific asset promotion, Single and multi-touch campaigns, nurture programs – buying cycle and email drip nurture programs.
  • Understood the mechanics of deriving effective web and social marketing strategy (including SEO/ SEM) and its execution to drive demand and the overall impressions of McGraw Hill Education in the industry.
  • Lead the digital marketing assets in support of greater online programs that will help strengthen and grow awareness, engagement, sales lead and loyalty.
  • Successful at scaling up and leading teams across multiple functions including User Experience, Creative / Web design, Quality analytics and actionable takeaways and next steps.
  • Run continuous improvement to measure programs and campaigns creation of credible measurements and reporting marketing metrics.
  • Assure that continuous education is provided to the team as marketing automation evolves.
  • Promote and define processes to improve the operational efficiency of the team.

Job Requirements:

  • Bachelors or master’s degree, university degree or equivalent.
  • Minimum 5 years of overall marketing experience and 3-5 years of this on relevant digital marketing execution – SEM/SEO/SMO, analytics and actionable insights.
  • Strong market research skill set – market segmentation, communications and tactics validation.
  • Expert knowledge of SFDC an asset.
  • Solid marketing message and value proposition development and validation skill set.
  • Outstanding written and verbal communication skills.
  • The ability to apply marketing concepts, visual identity, brand strategy and positioning, and message development skills.
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