Gartner is looking for a Digital Marketing Manager in Oregon, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Create and execute a comprehensive digital marketing strategy/budget aligned with Evanta’s key business objectives.
• Run qualified sponsorship leads to key conferences.
• Drive attendance to key conferences.
• Elevate awareness of Evanta as a market leader.
• Operate with the greater marketing team to generate appropriate ad copy, messaging and landing page. content, ensuring all content is optimized for SEO.
• Draft compelling ad copy based on industry best practices.
• Act with the greater marketing team to create best in class landing pages optimized for conversion.
• Define appropriate report metrics and systems for planning and measurement of success.
• Assure proper tracking is in place for measurement and attribution.
• Track spend against budget (CPL, CPA, ROI) and results against goals (MQL, SAL, SQL).
• Improve a regular reporting process and cadence for campaign performance tracking.
• Recognize trends and insights and optimize spend and performance based on insights.
• Measure campaign effectiveness and optimize ad copy, channels/tactics, spend, etc.

Job Requirements:

• BS Business Administration, Marketing or related field.
• Minimum 5 years of digital marketing experience, B2B experience preferred.
• Effective experience with Google AdWords/Tag Manager/Analytics.
• Proficient experience managing and running campaigns on social channels, specifically LinkedIn.
• Proven track record in developing and implementing successful SEM, social media and/or display advertising campaigns.
• Solid analytical skills with the ability to explain and validate spend with data.
• Up-to-date on the latest trends and best practices in digital marketing.
• Creative problem solver with excellent verbal and written communications skills.
• Confident, self-motivated individual with a strong bias toward action.
• Ability to manage multiple projects simultaneously and manage/prioritize incoming requests.