Amazon is looking for a Digital Marketing Manager in Seattle, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Create messaging programs, especially email, and execute campaigns that improve adoption of our solution
• Engage customers by identifying key audience segments to target with the communication of the appropriate messages at the right time.
• Leverage data to segment target audiences, trigger campaigns, and personalize content.
• Improve innovations that will help drive desired customer behaviors (including adoption, engagement, and utilization), and inform them of new product developments, service changes, promotions, and optimization opportunities.
• Achieve and continuously improve key marketing metrics such as open rates, click-through rates, and conversion.
• Operate independently and with designers to develop creative visual content.
• Work with content writers to develop compelling marketing campaigns in support of new customer acquisition.
• Lead iterative A/B testing processes to continually improve performance through optimized messaging and targeting.
• Analyze and report on performance metrics of campaigns and set up test plans to improve results.
• Follow digital marketing best practices, monitor industry trends and make recommendations.

Job Requirements:

• Bachelor’s degree in marketing, business, communication or other related field or equivalent experience.
• Minimum 4 years of relevant work experience in online marketing, with a focus on digital channels
• At least 2 year’s experience building and managing email campaigns; including building, testing, and sending campaigns.
• Effective experience using SQL and similar queries to analyze data
• Proficient experience using and editing HTML
• Proven track record in B2B, digital advertising, and ad-tech products/services
• Strong experience as a writer or content marketer
• Expert knowledge of setting up automated marketing communications
• Deep knowledge of audience segmentation and targeting
• Familiarity with analytical tools and the ability to dive deep into metrics and reporting
• Demonstarted understanding of working with industry tools and analytics packages including email, social, SMS, web analytics, CRM, business intelligence, and marketing automation platforms such as Pardot, Marketing Cloud, and/or Marketo
• Experience in graphic design in an agency, marketing, or communications setting
• Solid execution capability with the highest standards in a rapidly evolving business
• An online portfolio of work demonstrating digital marketing experience across a range of projects, brands, and/or industries.