• Track success metrics through reporting and dashboards for data-driven decision-making.
• Procure website/landing page design, paid search and social campaigns, and analytics.
• Website management, including implementing content updates, optimizing for search, addressing technical issues, site and landing page design, and track and improve overall website performance.
• Lead/nurture email marketing campaigns.
• Interpret complex business requirements and sales objectives into actionable and measurable digital marketing programs.
• Produce strategic and operational expertise on website strategy, multi-channel user journeys, visitor engagement, marketing automation, demand generation, lead management (Salesforce), online conversion, mobile and social marketing.
• Associate with internal stakeholders such as Product, Sales, Regional Leads, and Franchises, etc. to create demand generation campaigns, marketing automation initiatives, e-mail marketing campaigns, and lead management in HubSpot and while continuously monitoring campaign performance and sales impact.
• Work as a digital evangelist to cross-functional stakeholders and senior management.
• Design water-proof marketing concepts, process flowcharts, wireframes, page layouts, user journeys, roadmaps, task lists including management reports.

Job Requirements:

• Bachelor’s degree.
• Minimum 5 years of marketing experience preferably in a digital marketing role.
• Effective experience with Hubspot, Google Analytics, Google Ads, WordPress, SEMRush, and Salesforce.
• Proficient experience with website/landing page design paid search and social campaigns, and analytics.
• Demonstarted understanding of website architecture best practices including content/keyword optimization.
• Certification in digital strategy, web development, Google Analytics or related field a plus.
• Strong verbal and written communication, time management, problem-solving, entrepreneurial thinking, and analytical abilities.
• Solid self-drive and sense of accountability.
• Fluency in Spanish or German language would be a great asset but is not required.
• Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.