Nestlé | Digital Marketing Manager | Digital Marketing In USA

Digital Marketing Jobs & Apprenticeships

Nestlé

As the world’s largest food and beverage company Nestlé is driven by a simple aim: enhancing quality of life and contributing to a healthier future. To deliver on this, Nestlé serves with passion, with a spirit of excellence, offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families. Their culture is based on their values rooted in respect: respect for themselves, respect for others, respect for diversity and respect for the future.

USA

Expires on 2019-09-06

Job Type Full Time Experience Needed +4 Years Career Level INTERMEDIATE - LOWER LEVEL

Digital Marketing Manager

Nestlé is looking for a Digital Marketing Manager in New Jersey, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Improve strategic consumer journey maps, from acquisition to loyalty, for both for consumers and healthcare professionals.
  • Device acquisition strategies, from consumer journey maps, with clear communication objectives and activation strategies for each stage.
  • Create a detailed plan for consumer and healthcare professional acquisition through Paid digital channels (primarily Search, Programmatic and Social).
  • Manage all SEO-related activities, namely technical optimizations and content improvement/release
  • Head influencer programs to drive new consumer leads to the brand.
  • Be able to build a Digital Marketing strategy in full independence (without agency) and collaborate closely with agencies for execution.
  • Design overall website strategy, with clear sitemap structure, feature roadmap and release plan.
  • Coordinate content development activities with design and copyright agencies, to ensure best-in-class content on the website.
  • Assure “consumer-first” approach to developing the brand website, through smooth UX and navigation.
  • Run the development of new e-commerce direct channel, providing day-to-day guidance to agencies.
  • Coordinate various cross-functional teams (IT, Supply Chain, Finance, etc.) to ensure the development of the right operational model once the e-commerce website is launched, anticipating and solving development and integration challenges.
  • Direct the development of all CRM and Loyalty strategies, and oversee the execution of programs.
  • Lead engagement with healthcare professionals to foster loyalty and recommendation of the brand.
  • Drive referral programs to support consumer acquisition program.
  • Coordinate the development of e-mail creative, with design and creative agencies.

Job Requirements:

  • Graduate degree in business/MBA and/or equivalent business experience.
  • Minimum of 4 years of Digital Marketing experience.
  • Effective experience in direct-to-consumer e-commerce is a strong plus.
  • Proficient experience driving technology-related projects, namely website launches, is a plus.
  • Proven experience building and executing loyalty-related engagement programs is a plus.
  • Solid project management skills.
  • Ability to build and execute Digital strategies without dependency on agencies is a must.
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