The Walt Disney Company | Digital Marketing Manager | Digital Marketing in China

Digital Marketing Jobs & Apprenticeships

The Walt Disney Company

From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And The Walt Disney is just getting started. The key to their success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages.


Expires on 2019-11-27

Job Type Full Time Experience Needed 5:8 Years Career Level INTERMEDIATE - UPPER LEVEL

Digital Marketing Manager

The Walt Disney Company is looking for a Digital Marketing Manager in Shanghai, China. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Design and implement strategies of digital marketing and social media (paid & organic), mobile marketing and owned online channels.
  • Communicate with the global digital team to further develop and plan digital strategies for the local market.
  • Plan, execute and own marketing campaigns and digital marketing initiatives to generate brand/franchise awareness, and drive traffic and sales and engagement.
  • Lead digital agencies to support programs, campaigns and community management.
  • Recognize and negotiate partnerships for co-branded campaigns.
  • Grow new digital platforms in mobile and social applications.
  • Plan and own the digital work process, establishing good working relationships with internal stakeholders/LOBs.
  • Accountable for digital reporting/tracking and analysis.
  • Manage digital budget and able to prioritize projects to meet team objectives.

Job Requirements:

  • Minimum 5 years of marketing experience, with hands-on experience in digital marketing campaigns and direct marketing programs.
  • Proven multi-channel marketing expertise – with a heavy emphasis on online and direct to consumer marketing.
  • Effective experience developing value propositions for consumers – whether through product, marketing campaign or loyalty program development.
  • Proficient experience in effective consumer communication including creative strategy and messaging.
  • Negotiation and partner management skills.
  • Proven experience interfacing effectively with multiple levels of management, ranging from senior corporate executives to line managers.
  • Expert knowledge of creating concrete, actionable marketing plans for new programs based on consumer research and hypotheses, without historical results.
  • Solid written and oral communication skills and negotiation skills – particularly within large organizations.
  • Self-motivated, results-driven with excellent attention to detail.
  • Must be a strong team player.
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