Digital Marketing Jobs & Apprenticeships

The Walt Disney Company

China

Expires on 2019-12-31

Job Type Full Time Experience Needed 5:8 Years Career Level INTERMEDIATE - UPPER LEVEL

Digital Marketing Manager

The Walt Disney Company is looking for a Digital Marketing Manager in Shanghai, China. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Design and implement strategies of digital marketing and social media (paid & organic), mobile marketing and owned online channels.
  • Communicate with the global digital team to further develop and plan digital strategies for the local market.
  • Plan, execute and own marketing campaigns and digital marketing initiatives to generate brand/franchise awareness, and drive traffic and sales and engagement.
  • Lead digital agencies to support programs, campaigns and community management.
  • Recognize and negotiate partnerships for co-branded campaigns.
  • Grow new digital platforms in mobile and social applications.
  • Plan and own the digital work process, establishing good working relationships with internal stakeholders/LOBs.
  • Accountable for digital reporting/tracking and analysis.
  • Manage digital budget and able to prioritize projects to meet team objectives.

Job Requirements:

  • Minimum 5 years of marketing experience, with hands-on experience in digital marketing campaigns and direct marketing programs.
  • Proven multi-channel marketing expertise – with a heavy emphasis on online and direct to consumer marketing.
  • Effective experience developing value propositions for consumers – whether through product, marketing campaign or loyalty program development.
  • Proficient experience in effective consumer communication including creative strategy and messaging.
  • Negotiation and partner management skills.
  • Proven experience interfacing effectively with multiple levels of management, ranging from senior corporate executives to line managers.
  • Expert knowledge of creating concrete, actionable marketing plans for new programs based on consumer research and hypotheses, without historical results.
  • Solid written and oral communication skills and negotiation skills – particularly within large organizations.
  • Self-motivated, results-driven with excellent attention to detail.
  • Must be a strong team player.
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