Digital Marketing Programs Manager | CrowdStrike | Project Management

Digital Marketing Jobs & Apprenticeships

CrowdStrike

CrowdStrike is the leader in cloud-delivered next-generation endpoint protection. CrowdStrike has revolutionized endpoint protection by being the first and only company to unify next-generation antivirus (AV), endpoint detection and response (EDR), and a 24/7 managed hunting service — all delivered via a single lightweight agent. Many of the world’s largest organizations already put their trust in CrowdStrike, including three of the 10 largest global companies by revenue, five of the 10 largest financial institutions, three of the top 10 health care providers, and three of the top 10 energy companies.

Australia

Expires on 2019-03-26

Job Type Full Time Experience Needed N/A

Digital Marketing Programs Manager

CrowdStrike is looking for a Digital Marketing Programs Manager in Sydney, Australia. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Run demand and pipeline acceleration through the implementation of digital programs in alignment with regional sales and regional marketing goals.
  • Improve and implement an APJ-wide digital marketing program strategy across all appropriate digital and media channels.
  • Direct lead nurturing and re-targeting campaigns to assist in lead progression through the sales funnel.
  • Promote and implement strategies for increasing traffic and conversions through paid media outlets.
  • Gain insights from web analytics to create and implement plans to optimize the performance of regional websites.
  • Organize the creation and running of in-region webinars, also working closely with the global campaign and digital marketing teams.
  • Follow, analyze and optimize all digital marketing programs with a particular focus on ROI, customer acquisition, customer retention and engagement.
  • Lead the regional customer and prospect databases ensuring completeness and cleanliness of data
  • Cooperate with the corporate campaigns team to provide feedback and implement global initiatives.
  • Head the regional digital marketing budget for APJ, tracking ROI, and reporting on program effectiveness.

Job Requirements:

  • Bachelor’s degree or relevant industry experience.
  • Effective experience in building and executing digital marketing strategies across the Asia Pacific and Japan region.
  • Proficient experience working in a SaaS B2B organization.
  • Proven track record in utilizing digital analytics, online and marketing automation tools such as Google Analytics, Marketo and SFDC.
  • Expert knowledge of database marketing and growing a prospect database.
  • Familiarity with the fast-paced cybersecurity industry is definitely a bonus.
  • Strong digital marketing experience supporting sales/marketing organizations and channel partners.
  • Solid experience in digital marketing and related forms of online engagement including progressive profiling and lead nurturing.
  • Outstanding collaboration skills in working cross-functionally with the sales organization, regional marketing teams, marketing operations, corporate marketing, peers and channel teams.
  • Sound organizational and project management skills: lead cross-functional teams to deliver programs, manage multiple projects simultaneously, work on tight deadlines and keep all programs on schedule.
  • Able to demonstrate an understanding of the different cultural dynamics across the APJ region.
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