Genetec is looking for a Digital Marketing Specialist in Paris, France. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Improve and optimize online marketing initiatives and email campaigns to drive customer acquisition and sales opportunities.
• Maintenance development and execution of email marketing campaigns, online lead generation, nurturing programs through marketing automation.
• Perform web pages, maintain content and oversee day-to-day management of the company website, and assure quality and integrity of web pages.
• Execute updates when necessary to external portals as well as the internal intranet.
• Coordinate external vendors to implement, analyze, and optimize organic and paid search engine marketing activities to optimize page ranks and lead generation.
• Direct the online marketing measurements and reporting including web site, online advertising, paid search and SEO and email.
• Prepare recommendations for improvement.
• Produce weekly and monthly web activity, tracking and lead status reports.

Job Requirements:

• Bachelor’s degree in marketing, web design, development or related discipline.
• Minimum 3 years of experience managing corporate online activities, executing online campaign strategies, and implementing web-based lead generation programs.
• Effective experience using marketing automation to create lead generation and nurturing programs.
• Proficient working experience maintaining a CMS-based website.
• Deep knowledge of working with external agencies, vendors and freelancers.
• Proven track record with Microsoft SharePoint, web analytics tools including (Google Analytics and AdWords).
• Wide knowledge of web conferencing tools including WebEx or GoToWebinar.
• Demonstrated experience in design tools such as Adobe Illustrator and Photoshop.
• Familiarity with using a CRM (Microsoft Dynamics),  HTML, XHTML, XML and CSS.
• Outstanding knowledge of SEO and SEM.
• Bilingualism (French and English) is required.
• High ability to demonstrate strong knowledge of current trends, challenges and opportunities in social and web marketing platforms.

About Genetec:

Genetec develops open-platform software, hardware and cloud-based services for the physical security and public safety industry. Its flagship product, Security Center, unifies IP-based video surveillance, access control and automatic license plate recognition (ALPR) into one platform.