Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, YouTube Ads, Google Display and Shopping Ads, Facebook & Instagram campaigns, marketing database, email, and social media management.
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize the user experience
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Instrument conversion points and optimizes user funnels
• Evaluate emerging technologies.
• Provide thought leadership and perspective for adoption where appropriate
• Plan and execute digital marketing campaigns
• Monitor and analyze the effectiveness of marketing content
• Develop and manage website content
• Find and target audiences

 Qualifications

•       5+ year of marketing experience
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, YouTube Ads, Google Display and Shopping Ads, Facebook & Instagram campaigns, marketing database, email, social media management.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, Hootsuite, Mailchimp, HubSpot, Screaming Frog)
• Experience in setting up and optimizing Google Ads and YouTube campaigns
• Working knowledge of technical SEO web requirements and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Content creation skills
• Excellent communication and organizational skills