Honeypot Marketing is looking for a Digital Marketing Specialist in Ontario, Canada. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Design and execute web, SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Draft, build and maintain our social media presence.
• Guage and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Recognize trends and insights, and optimize spend and performance based on the insights.
• Produce new and creative growth strategies.
• Plan, execute and measure experiments and conversion tests.
• Cooperate with internal teams to create landing pages and optimize user experience.
• Use the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Instrument conversion points and optimizes user funnels.
• Collude with agencies and other vendor partners.
• Estimate emerging technologies.
• Present thought leadership and perspective for adoption where appropriate.

Job Requirements:

• Bachelor’s or master’s degree in marketing or a related field.
• Effective working experience in digital marketing.
• Proficient experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Proven track record in optimizing landing pages and user funnels.
• Familiarity with A/B and multivariate experiments.
• Expert knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Deep working knowledge of ad serving tools (e.g., AdButler, DART, DoubleClick).
• Demonstarted understanding of setting up and optimizing Google Adwords, Bing AdCenter and Facebook campaigns.
• Sound working knowledge of HTML, CSS, and JavaScript development and constraints.
• Solid analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.