The Brit Agency is looking for a Digital Marketing Specialist in Ontario, Canada. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Develop new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
• Enhance marketing automation and lead nurturing processes through email, content, and social channels.
• Create closed-loop analytics to understand how our inbound marketing activity turns into customers, and continually refine and improve our process to convert customers.
• Build, manage, and execute multi-channel marketing programs and campaigns leveraging SEO, social, inbound marketing, email, mail/print campaigns and events to drive customer acquisition.
• Perform customer, competitor, and product research.
• Lead the onboarding process and new client website projects.
• Propose new and improved inbound marketing program tasks and campaign ideas.
• Cooperate with content marketing, social and blog contributors to create high-quality content around important, relevant terms.
• Head and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.
• Keep up-to-date with the latest trends and changes with SEO and major search engines.
• Improve email lists organically, not through bought or rented lists.
• Track full CASL and GDPR compliance.
• Direct various email campaigns, including the coordination of template designs, calls-to-action, offers and content used in our email sends.
• Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
• Guage results and optimize the lead nurturing workflows for these segments to convert leads into customers.
• Operate to minimize list decay and unsubscribes while increasing the productivity of our email sends.
• Graw documentation and roadmaps for processes, A/B tests, and promotions that succeed through email.
• Collaborate with the team to ensure that all client accounts are well managed by you and have strategies in place for inbound marketing programs and campaigns.
• Improve a strong understanding of the products, competition, industry, marketing goals, and objectives of each of your clients.
• Execute strategies from the campaign plans and roadmaps.
• Actively and frequently propose new and improved inbound marketing campaign ideas on a 90-day agile marketing basis.
• Design and execute email marketing campaigns.
• Estimate the effectiveness of the campaigns across your assigned client accounts.
• Utilize a variety of proprietorial and third-party tools to compile and draw insight from both company-specific, sector-specific and generic industry data, in order to better understand user trends and behavior and add context to the performance on each account.
• Provide monthly reports for clients containing a robust description of the monthly activity, suitable advice and recommendations and a clear summary of performance against the key performance indicators and metrics agreed with the client.
• Collude with clients in a “client success” capacity to ensure that each client is kept up-to-speed with progress and results so that all clients receive top quality, professional customer service from you.
• Build, attend and actively take part in client meetings.
• Identify on-site and technical changes and liaise with the WebDev as required.
• Secure your knowledge of the digital industry and changes within the HubSpot platform and on broader inbound marketing, you will need to keep up to date and relevant by networking/researching/reading blogs and various news sources.
• Initiate and carry out objective testing of tools, resources, and techniques.
• Examine and segment CRM data.
• Ensure traffic is driven to content assets by leveraging landing pages, social media promotions, search engine optimization, paid advertisements and more.
• Drive your workload and accurately record your tasks in the PM system.
• Freely share knowledge, insight, best practice, tactics and ideas.
• Participate in a drive for excellence across the wider agency team.

Job Requirements:

• Undergraduate degree or business communications college diploma with a related professional marketing focus.
• Effective experience creating digital campaigns for the web.
• Proficient experience with WordPress, HubSpot, email platforms, and all the top social channels.
• Highly productive and able to turn around assignments to schedule.
• Marketing/promoter mindset that seeks to understand what audiences consume and how to create campaigns that work.
• Strong project management skills and understanding of how to manage the priorities of multiple stakeholders.
• A passion for continually learning new ways to practice your craft.
• Be comfortable pitching ideas to clients.
• Ability to work in cross-functional teams, meets deadlines and create engaging content.