Major Tom is looking for a Digital Marketing Strategist in Toronto, Canada. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Aid account managers and sales staff with initial meetings with potential clients.
• Design and execute paid search and paid social campaigns on Chinese platforms such as Baidu, WeChat, Weibo etc.
• Build, plan and execute on digital media buys on Adroll, DoubleClick and other networks.
• Create and manage Google AdWords campaigns.
• Organize and execute on SEO strategies.
• Devise and execute on Google Analytics implementations.
• Set up monthly reports for clients that offer insights into initiatives undertaken by Marketing.
• Improve strategies for clients that will help them reach their goals within the budgetary constraints.
• Oversee client marketing initiatives on a weekly basis to ensure that the activities are undertaken to match the budget of the project and will help the client achieve their goals.
• Proactively make strategic campaign recommendations to clients.

Job Requirements:

• Minimum 2 years working in a digital marketing agency or in an in-house digital marketing position.
• At least 2 years campaign management in Google AdWords.
• Effective experience with Google Analytics.
• Proficient experience running Facebook paid social campaigns.
• Expert knowledge of Chinese Baidu PPC advertising.
• Deep knowledge of the Weibo platform and Weibo advertising.
• Demonstarted understanding of WeChat platform and WeChat advertising.
• Strong skills in the Chinese technology ecosystem.
• Solid skills in search engine optimization.
• Proven track record in digital media planning and buying.
• Sound presentation skills and comfortable speaking in client and project meetings.
• Able to communicate in Mandarin (both written and verbal).
• Ability to maintain job performance and a positive attitude in an entrepreneurial organization that is going through hyper-growth.