Digital Marketing Jobs & Apprenticeships

Major Tom


Expires on 2019-02-07

Job Type Full Time Experience Needed +2 Years Career Level BEGINNER LEVEL

Digital Marketing Strategist

Major Tom is looking for a Digital Marketing Strategist in Toronto, Canada. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Aid account managers and sales staff with initial meetings with potential clients.
  • Design and execute paid search and paid social campaigns on Chinese platforms such as Baidu, WeChat, Weibo etc.
  • Build, plan and execute on digital media buys on Adroll, DoubleClick and other networks.
  • Create and manage Google AdWords campaigns.
  • Organize and execute on SEO strategies.
  • Devise and execute on Google Analytics implementations.
  • Set up monthly reports for clients that offer insights into initiatives undertaken by Marketing.
  • Improve strategies for clients that will help them reach their goals within the budgetary constraints.
  • Oversee client marketing initiatives on a weekly basis to ensure that the activities are undertaken to match the budget of the project and will help the client achieve their goals.
  • Proactively make strategic campaign recommendations to clients.

Job Requirements:

  • Minimum 2 years working in a digital marketing agency or in an in-house digital marketing position.
  • At least 2 years campaign management in Google AdWords.
  • Effective experience with Google Analytics.
  • Proficient experience running Facebook paid social campaigns.
  • Expert knowledge of Chinese Baidu PPC advertising.
  • Deep knowledge of the Weibo platform and Weibo advertising.
  • Demonstarted understanding of WeChat platform and WeChat advertising.
  • Strong skills in the Chinese technology ecosystem.
  • Solid skills in search engine optimization.
  • Proven track record in digital media planning and buying.
  • Sound presentation skills and comfortable speaking in client and project meetings.
  • Able to communicate in Mandarin (both written and verbal).
  • Ability to maintain job performance and a positive attitude in an entrepreneurial organization that is going through hyper-growth.
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