BAM Strategy is looking for a Digital Media Planner in Montréal, Canada. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Associate in the development of media plans and media plan proposals for clients showcasing KPIs to determine success for B2C, B2B, CPG brands.
• Study and recommend media placement options for media programs, including but not limited to paid search (PPC), social advertising (Facebook, Instagram, LinkedIn), online video (including YouTube), programmatic, retargeting.
• Design creative requirements for execution and share with the creative team.
• Collect campaign elements for set-up (banners, tracking, etc).
• Improve text ads as required.
• Deploy/upload/traffic the campaigns.
• Engage with partner firms (e.g. Google).
• Oversee campaign performance on a daily basis.
• Promote and implement optimization strategies to improve the performance of campaigns.
• Gather required data for campaign and project reports, including metrics such as CPM, CPC, CTR, CPA, ROI.
• Grow ongoing reporting of media campaign performance.
• Produce insights into and recommended action items based on campaign performance.
• Join in the development of best practice guidelines for related service offers.
• Propose innovative service offerings within the realm of digital advertising.
• Propose innovative optimization strategies for client campaigns.
• Recognize tools to facilitate optimization measures.
• Aid with the completion of general departmental tasks, as required.

Job Requirements:

• University degree or college diploma in related field.
• Effective experience in the field of digital media planning and/or search marketing (2 plus years).
• Expert knowledge of Google AdWords (ideally Google AdWords certified).
• Deep knowledge of Programmatic, Facebook Business Manager, LinkedIn and Twitter advertising tools.
• Demonstarted understanding of Analytics tools (specifically Google Analytics), including setting up of UTM tagging, dashboards and data extraction for reporting.
• Proficient experience in Google Drive (Google Docs, Google Sheets, Google Slides).
• Solid analytical skills.
• Sound written and oral communication skills in both English and French.
• Strong skills in Google Apps (specifically Spreadsheet and Presentation).
• Bilingual – English and French.
• Great interest in online media, search marketing and social media.
• Outstanding attention to detail.
• Superior organization and time management skills.
• Great interpersonal and decision-making skills.
• Ambitious, outgoing and a team player.
• Ability to deal with stress, pressure and tight deadlines.