PNI Digital Media is looking for a Digital Merchandising Specialist in Vancouver, Canada. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Improve a content marketing strategy for each client that adds value and reaches the appropriate audience.
• Design content schedules that coincide with seasonal campaigns and product launches for 8 PNI clients simultaneously.
• Create a content strategy and partnerships with designers and fulfillment vendors
• Grow transaction sales revenue by introducing new content for the existing products on the already-established platform; develop and grow additional revenue streams for PNI through product content offering.
• Source new themes and templates for existing and potential new products.
• Identify product and design trends and opportunities in the marketplace for the PNI platform and its clients.
• Cooperate with the product management team and align the content strategy with the roadmap to bring the recommendations to market.
• Collaborate with the reporting and data analysis teams to monitor and observe product purchase trends.
• Create KPI’s for merchandising revenue streams and new opportunities.
• Lead the display and merchandising of products on the site to ensure that the right products and the newest designs are properly displayed and promoted.
• Assure that marketing assets are featuring the right content, category and product displays are up-to-date, and product descriptions are current.
• Work closely together with the product management team to recommend improvements and upgrades to the merchandising of products through product display, filtering, sorting, searching, and category management tools.
• Operate with the marketing manager and account managers to develop and execute online marketing campaigns for PNI clients that introduce and promote new and existing products, raise awareness, and generate sales.

Job Requirements:

• Marketing degree/ diploma.
• Minimum of 3 years experience in a marketing role.
• At least 2 years of e-commerce retail merchandising experience.
• Expert knowledge of digital marketing, including customer acquisition strategies, content strategy, email marketing and social media marketing.
• Deep Knowledge of SEO best practices, and Google Analytics.
• Effective experience in contributing to revenue, conversions and key performance metrics through merchandising and content marketing initiatives.
• Solid presentation skills and excellent verbal and written communication skills in English.
• Sound attention to detail and extremely organized.