Academy Xi | Digital Performance Marketing Manager | Digital Marketing

Digital Marketing Jobs & Apprenticeships

Academy Xi

Technology is rapidly evolving, causing a significant skills gap. The demand for skills is insatiable and is growing. There is a shortage of skilled digital talent with over 250,000 hybrid jobs unfilled in 2015. Traditional education models are not able to support this growth. Academy Xi provides short, practical and skills specific courses for people or companies to upgrade their capabilities in design and innovation. They've delivered a number of custom team training packages, as well as inspiring, modular short courses for individuals.

Australia

Expires on 2019-05-17

Job Type Full Time Experience Needed +5 Years Career Level INTERMEDIATE - UPPER LEVEL

Digital Performance Marketing Manager

Academy Xi is looking for a Digital Performance Marketing Manager in Sydney, Australia. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Perform the strategic direction of performance media channels (search, programmatic, social, video & Affiliates) in conjunction with key stakeholders to create the optimum channel mix to achieve lead, CPL and revenue targets for the business.
  • Lead and maintain a budget for performance channels, and provide forecasting and performance projections in line with overall marketing and business goals.
  • Cooperate with Business Intelligence to ensure campaign reporting is tied to valuable insights and optimization recommendations.
  • Collaborate with the web development and design team to drive and implement the acquisition landing page strategy.
  • Own search and digital acquisition measurement; working closely with other internal stakeholders to drive development and execution of onsite tracking, attribution analytics and an end to end tracking.
  • Rely on the use of site analytics platforms (GA) and CRM to develop insights and understand prospect browsing behavior.
  • Understood existing audience data and develop segmentation and profiling of prospects to improve media targeting.
  • Create and Maintain key relationships with Tech partners and work together to deliver key business goals.
  • Serve with the leadership team to drive overall marketing strategy.

Job Requirements:

  • Minimum 5 years of proven experience in digital channel management with a strong understanding of online marketing channels, customer acquisition strategies, and marketing analytics.
  • Proficient experience in working across multiple channels to deliver acquisition objectives.
  • Expert knowledge of Google Analytics; understanding of channel attribution methods and limitations and up to date with the latest in marketing measurement.
  • Effective experience dealing with C level and senior stakeholders.
  • Proven track record in Excel or equivalent data management platforms.
  • Solid organizational skills, time management and attention to detail.
  • Strategic focus and analytical thinking, with the ability to understand the detail behind business challenges in order to deliver solutions.
  • Resourceful, outgoing and adaptable to change and ambiguity.
  • The ability to synthesize data sets into actionable insights to drive decision making and strategies across marketing.
  • Ability to manage and prioritize multiple projects and tasks simultaneously.
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