Digital Marketing Jobs & Apprenticeships



Expires on 2019-10-16

Job Type Full Time Experience Needed N/A

E-Commerce Performance Marketing Manager

Unilever is looking for an E-Commerce Performance Marketing Manager in the National Capital Region, Philippines. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Head over-all Type B (retailer-led & channel-led) e-commerce campaigns including campaign conceptualization, lower-funnel asset creation and influencer marketing.
  • Assure that lower-funnel conversion assets are included in all key digital campaigns and aligned to e-commerce digital mandatories to drive acquisitions, conversion and sales in e-commerce channels.
  • In charge of e-commerce performance optimization onsite (use of retailer functionalities, schemes, the performance of onsite placements) and offsite (i.e. Search, audience strategy, buy and ad type) working together with media and e-commerce sales team to ensure e-commerce KPIs.
  • Own e-commerce campaign evaluation end to end through analysis of e-commerce KPIs.
  • Associate with e-commerce CD team to design performance-based executions.
  • Cooperate with the media team to define A/B testing opportunities (audience segments, channel, and content) for input into media and content brief.
  • Design capability/training sessions to upskill brand teams on e-commerce performance marketing.
  • Own e-commerce Search and Audience strategy, working together with the media team.
  • Own an e-commerce campaign and media Budget, the final approver of e-commerce media support.

Job Requirements:

  • Expert knowledge of media, digital, programmatic, performance marketing or similar.
  • Probably gained in a leading multinational media agency, advertiser or global digital platform.
  • Effective experience of e-commerce and social commerce, from a media perspective.
  • Proficient experience managing relationships in a large, multinational, matrix organization.
  • Cross-cultural sensitivity and working capability.
  • Organizational change-agent mind-set.
  • Agile and Scrum experience is a plus.
  • A strong English language communicator with senior stakeholders, peers and reports (conversational and presentational).
  • Solid listening skills and the ability to understand and articulate customer needs in business and more technical vocabulary, e.g. to convert a Marketer’s request into a stimulating performance media brief.
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