Digital Marketing Jobs & Apprenticeships

Animoto Inc.


Expires on 2019-01-30

Job Type Full Time Experience Needed 1:3 Years Career Level BEGINNER LEVEL

Email Marketing Manager

Animoto Inc. is looking for an Email Marketing Manager in New York, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Operate with other members of the larger marketing team on email strategy including, content direction, template creation, segmentation strategy, and more.
  • Create emails with HTML for desktop and mobile and ensuring each renders correctly across different browsers.
  • Design highly targeted list segmentation and implementing necessary suppressions.
  • QAing each email, including checking links, and getting approvals from stakeholders.
  • Deploy campaigns via our email service provider (Responsys).
  • Manage post-campaign analysis and monitoring deliverability and reputation and making any necessary adjustments.
  • Support production schedules to ensure campaigns are delivered on time.
  • Lead the performance of our transactions, triggers and lifecycle emails and make optimizations when necessary.
  • Cooperate with cross-functioning teams to strategize campaigns, direction, and specific targeting.

Job Requirements:

  • Bachelor’s degree required, technical degree preferred.
  • Minimum 2 years of email production.
  • At least 1- year experience with Responsys is a must.
  • Effective experience building email lifecycle and ad hoc campaigns inclusive of strategy, execution, and reporting.
  • High aptitude for learning new skills and the willingness to tackle new challenges.
  • Expert working knowledge of HTML and CSS.
  • Deep knowledge of A/B testing.
  • Proficient experience with email reporting.
  • Superior analytical and problem-solving skills, demonstrating the ability to understand key performance drivers and the ability to execute against findings.
  • Great ability to interpret in-depth analyses and uncover actionable insight.
  • Ability to thrive in a fast-paced, collaborative, high-growth startup environment.
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