Digital Marketing Jobs & Apprenticeships

Gartner, Inc.


Expires on 2019-12-20

Job Type Full Time Experience Needed 1:3 Years Career Level BEGINNER LEVEL

Email Marketing Specialist

Gartner is looking for an Email Marketing Specialist in Arlington, USA. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Draft copy and build email marketing programs for multiple audiences.
  • Leverage email marketing tactics to onboard new subscribers, nurture and eventually convert them into returning users.
  • QA all email programs and campaigns with fanatical attention to detail.
  • Creat, track and manage campaigns and landing pages using Eloqua.
  • Test, optimize and segment: A/B test campaigns and landing pages, and use analytics and customer data to make fact-based decisions and refine existing programs.
  • Drive growth, engagement and retargeting of existing customers.
  • Cooperate with branding, creative and engineering teams to make sure key components (like integrations and HTML templates) meet quality standards.
  • Report on email marketing performance to company stakeholders.

Job Requirements:

  • A bachelor’s degree.
  • Minimum 1 years of email marketing experience, including a solid understanding of digital marketing, best practices, and A/B multivariate testing protocols.
  • Solid copywriting skills.
  • Sound project management and communication (verbal and presentation) skills.
  • Effective experience marketing for B2B tech companies is preferred.
  • Familiarity with email automation.
  • Proficient experience in marketing automation and CRM platforms.
  • A commitment to ongoing learning, testing and improving.
  • A proven track record of planning and executing successful email marketing campaigns.
  • Demonstarted understanding of customer journey mapping and lead scoring.
  • Expert knowledge of key performance metrics in email and web, how to track and report on those metrics.
  • Ability to independently research and design solutions for complex problems.
  • Ability to think creatively without sacrificing attention to detail.

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