Gartner is looking for an Email Marketing Specialist in Arlington, USA. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Draft copy and build email marketing programs for multiple audiences.
• Leverage email marketing tactics to onboard new subscribers, nurture and eventually convert them into returning users.
• QA all email programs and campaigns with fanatical attention to detail.
• Creat, track and manage campaigns and landing pages using Eloqua.
• Test, optimize and segment: A/B test campaigns and landing pages, and use analytics and customer data to make fact-based decisions and refine existing programs.
• Drive growth, engagement and retargeting of existing customers.
• Cooperate with branding, creative and engineering teams to make sure key components (like integrations and HTML templates) meet quality standards.
• Report on email marketing performance to company stakeholders.

Job Requirements:

• A bachelor’s degree.
• Minimum 1 years of email marketing experience, including a solid understanding of digital marketing, best practices, and A/B multivariate testing protocols.
• Solid copywriting skills.
• Sound project management and communication (verbal and presentation) skills.
• Effective experience marketing for B2B tech companies is preferred.
• Familiarity with email automation.
• Proficient experience in marketing automation and CRM platforms.
• A commitment to ongoing learning, testing and improving.
• A proven track record of planning and executing successful email marketing campaigns.
• Demonstarted understanding of customer journey mapping and lead scoring.
• Expert knowledge of key performance metrics in email and web, how to track and report on those metrics.
• Ability to independently research and design solutions for complex problems.
• Ability to think creatively without sacrificing attention to detail.