Qualtrics is looking for a Global Growth Marketing Lead in Dublin, Ireland. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Improve and drive all marketing efforts (digital & non-digital) for the RS product, identifying and analyzing key metrics to evaluate success.
• Supervise audience building, brand adherence, materials and marketing. Clearly articulate customer profiles and audience strategies.
• Operate with global marketing leadership (CMO, geographic marketing leads and other executive stakeholders) to establish growth strategies to support our RS product-line revenue goals.
• Analyze all aspects of our conversion funnel, identify the largest areas for improvement, and implement creative strategies to capitalize on these opportunities.
• Promote and implement a rigorous testing process and learning plan to identify effective content marketing and work with our product marketing team to commission new intellectual property/thought pieces to feed a thoughtful content marketing lifecycle to power growth.
• Manage testing new messages, new audiences and media/channel combinations in small-scale tests to prove value before moving to full-scale execution.

Job Requirements:

• Master’s degree or equivalent combination of experience/education required.
• Great trajectory of academic and on-the-job excellence as evidenced through progression with the most challenging educational institutions and brands.
• Minimum 10 years of digital media/marketing experience in a B2B experience-focused company with a demonstrated track record of driving results.
• Proficient experience of working internationally with global teams.
• Demonstrated success in creating and implementing business growth strategies through digital channels.
• Effective experience with best practices in digital marketing including search marketing (both SEO and SEM), social, email marketing, ABM and conversion rate optimization.
• Critical thinker capable of generating consistently accurate, useful reports as well as an enthusiasm for translating data into actionable insights relevant to marketing program objectives.