Skyscanner is looking for a Global SEO Specialist in Edinburgh, United Kingdom. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.
- Promote the Global SEO and audience development strategy and team in growing YoY organic traffic, increasing the quality of that traffic, and connecting with new audiences.
- Be a key representative of our AMER markets in the room, bringing the key regional level and market-level insights in which to inform strategic decisions.
- Support AMER market-specific research projects to inform new experiences, content, and priorities to ensure we achieve our AMER market targets for organic traffic, conversion, and downstream revenue.
- Cooperate with content, editorial and localization teams to support scoping, executing and scaling any translation, editorial or content marketing needs specific to our AMER markets.
- Stay a strong pulse on recent trends, popular culture references, and any AMER specific happenings that could inform our content marketing strategy.
- Manage and deliver key reports that help us understand our current SEO landscape in AMER, areas for improvement and how to get there.
- Obsess over the latest opportunities to drive organic traffic, diversify away from Google, and extend our competitive moat.
- Champion SEO across the company and be a catalyst for creative thinking in the Marketing organization.
- Effective experience in executing an SEO strategy that drives traffic growth increases site conversion and contributes meaningfully to the bottom-line.
- Proficient experience working across Global/Regional structure is highly preferred, but not required.
- Hands-on examples of past projects involving keyword research, technical SEO audits, content strategy creation, and link building programs.
- Demonstarted understanding of tools in inbound marketing and how to understand what people are searching, how they are best attracted and converted.
- Be an excellent communicator (written and verbal).
- Passion for building creative, beautiful experiences that inspire people to take action.
- Ability to demonstrate suitable SEO experience, in the consumer technology space.