Skyscanner | Global SEO Specialist | Digital Marketing in UK

Digital Marketing Jobs & Apprenticeships

Skyscanner

Skyscanner is the world's travel search site, saving you time and money by finding the best travel options wherever you want to go. Skyscanner is free and unbiased - over 70 million travelers around the world trust us each month to help them find the best flights, hotels and car hire.Their secret is in their self-built technology and global reach connecting you directly to everything the travel industry has to offer. Available online and through their popular app, Skyscanner can help you find inspiration for your next trip as well as the best travel deals.

UK

Expires on 2019-08-27

Job Type Full Time Experience Needed N/A

Global SEO Specialist

Skyscanner is looking for a Global SEO Specialist in Edinburgh, United Kingdom. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Promote the Global SEO and audience development strategy and team in growing YoY organic traffic, increasing the quality of that traffic, and connecting with new audiences.
  • Be a key representative of our AMER markets in the room, bringing the key regional level and market-level insights in which to inform strategic decisions.
  • Support AMER market-specific research projects to inform new experiences, content, and priorities to ensure we achieve our AMER market targets for organic traffic, conversion, and downstream revenue.
  • Cooperate with content, editorial and localization teams to support scoping, executing and scaling any translation, editorial or content marketing needs specific to our AMER markets.
  • Stay a strong pulse on recent trends, popular culture references, and any AMER specific happenings that could inform our content marketing strategy.
  • Manage and deliver key reports that help us understand our current SEO landscape in AMER, areas for improvement and how to get there.
  • Obsess over the latest opportunities to drive organic traffic, diversify away from Google, and extend our competitive moat.
  • Champion SEO across the company and be a catalyst for creative thinking in the Marketing organization.

Job Requirements:

  • Effective experience in executing an SEO strategy that drives traffic growth increases site conversion and contributes meaningfully to the bottom-line.
  • Proficient experience working across Global/Regional structure is highly preferred, but not required.
  • Hands-on examples of past projects involving keyword research, technical SEO audits, content strategy creation, and link building programs.
  • Demonstarted understanding of tools in inbound marketing and how to understand what people are searching, how they are best attracted and converted.
  • Be an excellent communicator (written and verbal).
  • Passion for building creative, beautiful experiences that inspire people to take action.
  • Ability to demonstrate suitable SEO experience, in the consumer technology space.
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