TripAdvisor | Growth Marketing Director | Digital Marketing in USA

Digital Marketing Jobs & Apprenticeships

TripAdvisor

TripAdvisor, the world's largest travel site*, enables travelers to unleash the full potential of every trip. With over 730 million reviews and opinions covering the world's largest selection of travel listings worldwide – covering approximately 8.1 million accommodations, airlines, experiences, restaurants and cruises – TripAdvisor provides travelers with the wisdom of the crowds to help them decide where to stay, how to fly, what to do, where to eat and how to cruise. TripAdvisor also compares prices from more than 200 hotel booking sites so travelers can find the lowest price on the hotel that's right for them. TripAdvisor-branded sites are available in 49 markets, and are home to the world's largest travel community of 490 million average monthly unique visitors**, all looking to get the most out of every trip. TripAdvisor: Know better. Book better. Go better.

USA

Expires on 2019-12-22

Job Type Full Time Experience Needed 4:10 Years Career Level INTERMEDIATE - LOWER LEVEL

Growth Marketing Director

TripAdvisor is looking for a Growth Marketing Director in Needham, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Manage existing high-quality high-scale Paid Social campaigns to revenue and efficiency goals.
  • Optimize current campaigns to increase key performance indicators.
  • Develop and execute an expansion strategy to gain an audience and grow revenue.
  • Work closely with cross-functional teams (engineering, product, creative, marketing, operations) to align strategies with the goals and objectives of the overall business.
  • Develop and monitor metrics, and provide weekly channel reporting to management as well as deep-dive analytics to uncover strategic insights and action plans.
  • Conduct formal A/B testing plans to optimize campaigns and channels.
  • Stay abreast of the competitive landscape and develop new initiatives.
  • Develop and foster exceptional relationships with partners across the travel and advertising industries.

Job Requirements:

  • A results-oriented, seasoned performance marketing expert who thrives on identifying and executing large business opportunities.
  • Bachelor’s degree in Marketing, Business, Economics or Engineering required; MBA a plus.
  • Minimum 4 years of hands-on work experience in Paid Social Marketing is strongly preferred.
  • At least 10 years of work experience in online advertising, traffic acquisition and marketing analytics with an emphasis on generating high ROI.
  • Highly analytical and detail-oriented.
  • Effective experience managing an international portfolio is strongly desired.
  • Should be self-motivated, able to work effectively in an autonomous environment, proactive and persistent.
  • Ability to communicate effectively, both orally and in writing with strong organizational skills and attention to detail.
  • Proven experience collaborating with developers on technical specifications.
  • Expert level proficiency in using data to make business decisions, build business cases and support campaign optimizations
  • Ability to work well with many types of people across multiple global offices.
  • Comfortable with multi-tasking in a very fast-paced work environment.
  • Experience in travel industry is a plus.
  • Strong business acumen.
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