Digital Marketing Jobs & Apprenticeships

TripAdvisor

USA

Expires on 2019-12-22

Job Type Full Time Experience Needed 4:10 Years Career Level INTERMEDIATE - LOWER LEVEL

Growth Marketing Director

TripAdvisor is looking for a Growth Marketing Director in Needham, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Manage existing high-quality high-scale Paid Social campaigns to revenue and efficiency goals.
  • Optimize current campaigns to increase key performance indicators.
  • Develop and execute an expansion strategy to gain an audience and grow revenue.
  • Work closely with cross-functional teams (engineering, product, creative, marketing, operations) to align strategies with the goals and objectives of the overall business.
  • Develop and monitor metrics, and provide weekly channel reporting to management as well as deep-dive analytics to uncover strategic insights and action plans.
  • Conduct formal A/B testing plans to optimize campaigns and channels.
  • Stay abreast of the competitive landscape and develop new initiatives.
  • Develop and foster exceptional relationships with partners across the travel and advertising industries.

Job Requirements:

  • A results-oriented, seasoned performance marketing expert who thrives on identifying and executing large business opportunities.
  • Bachelor’s degree in Marketing, Business, Economics or Engineering required; MBA a plus.
  • Minimum 4 years of hands-on work experience in Paid Social Marketing is strongly preferred.
  • At least 10 years of work experience in online advertising, traffic acquisition and marketing analytics with an emphasis on generating high ROI.
  • Highly analytical and detail-oriented.
  • Effective experience managing an international portfolio is strongly desired.
  • Should be self-motivated, able to work effectively in an autonomous environment, proactive and persistent.
  • Ability to communicate effectively, both orally and in writing with strong organizational skills and attention to detail.
  • Proven experience collaborating with developers on technical specifications.
  • Expert level proficiency in using data to make business decisions, build business cases and support campaign optimizations
  • Ability to work well with many types of people across multiple global offices.
  • Comfortable with multi-tasking in a very fast-paced work environment.
  • Experience in travel industry is a plus.
  • Strong business acumen.
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