Digital Marketing Jobs & Apprenticeships

Tinuiti

USA

Expires on Mar 31, 2020

Job Type Full Time Experience Needed +3 Years Career Level INTERMEDIATE - LOWER LEVEL

Growth Media Strategist

Tinuiti is looking for a Growth Media Strategist in San Diego, USA. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Plan, design, and operate Paid Media (Paid Search, Shopping & Paid Social) campaigns:
    • Campaign Launches: keyword & ad text creation/expansion, tracking set-up and the ability to provide instructions & QA tracking for all tools and engines.
    • Campaign Management: negative keyword strategy, website & category exclusions, URL audits, keyword/ad text expansion, conflicting negatives, GDN campaigns (contextual, placement, & remarketing).
    • Budget Management: manage daily budget tracking processes to make sure monthly spending levels are on pace.
    • Bid Management: implement bid rule strategy and optimization efforts at the campaign, ad group, & keyword levels. Daily/weekly/monthly/quarterly/ bid optimizations.
    • AB Testing: actively work to test keywords, ad copy, & landing pages, beta and 3rd party vendor tool testing.
  • Must be capable of communicating with clients whether through email or via the phone with minimal oversight to cultivate a strong working relationship.
  • Responsibility & ownership with limited supervision of Paid Media program, successes, and failures for several client accounts.
  • Perform and support Paid Media campaigns, including but not limited to account setup, strategy development, organization, and management.
  • Daily use of reporting, analytics, and trend tools.
  • Campaign set-up: keyword development, ad copy creation & testing, account set-up and restricting, bid and budget management.
  • Accountable for all basic tactical execution and campaign audits.
  • Effectively prioritizes efforts to focus on delivering on the most important things tracks and reports on campaign results, data analysis and participate in weekly client calls.
  • Mentor and effectively delegate tasks and responsibilities to junior members on the team.

Job Requirements:

  • Minimum 3 years of related work experience in Paid Media (Paid Search, Paid Social and/or Shopping) in an agency setting.
  • Proficient experience in managing monthly campaign budgets $60k+.
  • Demonstarted understanding and implementation of competitive reporting: AdGooRoo, The Search Monitor, Compete, Auction Insights.
  • Advanced computer skills, particularly Microsoft Excel and PowerPoint.
  • Google Adwords (Fundamentals & Advanced) Certifications, additional certifications a plus.
  • Proven experience working in Google Analytics.
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