Tinuiti | Growth Media Strategist | Digital Marketing in USA

Digital Marketing Jobs & Apprenticeships

Tinuiti

Tinuiti is an award-winning digital marketing agency and the new name for Elite SEM. Its recently acquired agencies CPC Strategy, Email Aptitude and OrionCKB.Tinuiti is a performance and data-driven digital marketing leader based in New York, USA. Tinuiti helps clients identify, acquire, and engage customers across the digital media ecosystem while their post-click solutions Retain and Reactivate consumers as they continue their digital journey.With expertise in Search, Social, Amazon & Marketplaces, Mobile Apps, Email Marketing and more, every solution is built on best-in-class data and analytics, brought to life by brilliant creative execution, and powered by exceptional strategists.Tinuiti offers its services for many clients include Bombas, BB&T, Eddie Bauer, Ethan Allen, Etsy, Jet.com, Rite Aid, Seventh Generation, The Honest Company, Tommy Bahama, Terminix, Vitamin Shoppe.Tinuiti believes that success requires specialization across all silos including Search, Social, Marketplaces, Mobile Apps, and CRM & Email Marketing. But the best results come from bringing ingenious subject-matter experts together to create an integrated media strategy that’s powered by people and driven by data and insights.

Tinuiti Scope of Services:

  • Paid Media
    • Paid Search
    • Shopping & Feed
    • Affiliate Marketing
    • Paid Social
    • Performance Display
    • App Marketing
  • Amazon & Marketplaces
  • CRM & Email Marketing
  • Earned & Owned Media
    • SEO
    • Creative Services
    • CRO
  • Analytics & Marketing Sciences

Tinuiti Top Clients:

  • Tommy Bahama
  • Etsy
  • Eddie Bauer
  • REVEL SYSTEMS
  • REEF
  • blink
  • MVMT
  • Jet.com

USA

Expires on 2020-01-13

Job Type Full Time Experience Needed +3 Years Career Level INTERMEDIATE - LOWER LEVEL

Growth Media Strategist

Tinuiti is looking for a Growth Media Strategist in San Diego, USA. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Plan, design, and operate Paid Media (Paid Search, Shopping & Paid Social) campaigns:
    • Campaign Launches: keyword & ad text creation/expansion, tracking set-up and the ability to provide instructions & QA tracking for all tools and engines.
    • Campaign Management: negative keyword strategy, website & category exclusions, URL audits, keyword/ad text expansion, conflicting negatives, GDN campaigns (contextual, placement, & remarketing).
    • Budget Management: manage daily budget tracking processes to make sure monthly spending levels are on pace.
    • Bid Management: implement bid rule strategy and optimization efforts at the campaign, ad group, & keyword levels. Daily/weekly/monthly/quarterly/ bid optimizations.
    • AB Testing: actively work to test keywords, ad copy, & landing pages, beta and 3rd party vendor tool testing.
  • Must be capable of communicating with clients whether through email or via the phone with minimal oversight to cultivate a strong working relationship.
  • Responsibility & ownership with limited supervision of Paid Media program, successes, and failures for several client accounts.
  • Perform and support Paid Media campaigns, including but not limited to account setup, strategy development, organization, and management.
  • Daily use of reporting, analytics, and trend tools.
  • Campaign set-up: keyword development, ad copy creation & testing, account set-up and restricting, bid and budget management.
  • Accountable for all basic tactical execution and campaign audits.
  • Effectively prioritizes efforts to focus on delivering on the most important things tracks and reports on campaign results, data analysis and participate in weekly client calls.
  • Mentor and effectively delegate tasks and responsibilities to junior members on the team.

Job Requirements:

  • Minimum 3 years of related work experience in Paid Media (Paid Search, Paid Social and/or Shopping) in an agency setting.
  • Proficient experience in managing monthly campaign budgets $60k+.
  • Demonstarted understanding and implementation of competitive reporting: AdGooRoo, The Search Monitor, Compete, Auction Insights.
  • Advanced computer skills, particularly Microsoft Excel and PowerPoint.
  • Google Adwords (Fundamentals & Advanced) Certifications, additional certifications a plus.
  • Proven experience working in Google Analytics.
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