Toptal | Growth Product Manager, SEO | Digital Marketing in USA

Digital Marketing Jobs & Apprenticeships

Toptal

Toptal is an elite network of the world’s top talent in business, design, and technology that enables companies to scale their teams, on demand. With $100+ million in annual revenue and triple-digit growth, Toptal is the largest fully-distributed workforce in the world.The Toptal network includes thousands of designers, developers, project managers, product managers, and finance experts in more than 100 countries. To be accepted into the network, all applicants must pass a screening process that includes professional communication skills, along with a variety of technical exams specific to the applicant's area of expertise.

USA

Expires on 2019-12-01

Job Type Full Time Experience Needed +4 Years Career Level INTERMEDIATE - LOWER LEVEL

Growth Product Manager, SEO

Toptal is looking for a Growth Product Manager, SEO in Nashville, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Cooperate with the Director of SEO, Director of Paid Media, and the wider Growth team to help execute on the company’s strategic initiatives with the engineering and design teams.
  • Own initiatives and independent user stories: being the person driving the initiative forward, executing and validating the impact of the initiative once released.
  • Conduct analysis to determine the viability of new initiatives, as well as post-implementation success measurement on released initiatives.
  • Draft clear and comprehensive user stories for the engineering team and ensuring work meets specifications.
  • Use our analytics tools to dive into user behavior to find issues and opportunities which can be translated into new initiatives.
  • Effectively Utilize data and analytics to support strategic and tactical initiatives and the creation of the product roadmap.
  • Collaborate with the Growth Product Management team to get a fundamental understanding of the teams, product, and business operations.
  • Collude with the SEO team to dive deep into our history, assets, roadmap, and unexplored opportunities that you will be able to lead.
  • Independently start to study and learn the Toptal platform and product suite.
  • Take ownership of independent stories and driving them to execution with the teams, validating they are delivered accurately, and measuring success.
  • Operate with the Growth Product Management team on the execution side of larger initiatives, ensuring designs meet requirements and user stories are well defined and are delivered to specification.
  • Start attending the relevant agile rituals such as planning, daily standups, and retros.
  • Begin to dive into user behavior using our analytics tools and platforms to provide insight into the Growth team and Growth Product Management sub-team to inform the product roadmap.
  • Start to take ownership of strategic initiatives and driving them forward with the relevant stakeholders, coordinating design, engineering, and content where required.
  • Contribute ideas for new experiments and initiatives for the product roadmap, focusing on business value.
  • Continue to support the Growth team and the Growth Product Management sub-team on execution, validation, and success measurement of all initiatives.
  • Be able to demonstrate a clear measure of your impact through your ideas for new tests and execution excellence.
  • Drive a significant impact on traffic-oriented projects that leverage cutting-edge technology and the latest thinking in growth-hacking and SEO.
  • Scale your team and function, which could involve the hiring of associate product managers to support you to scale.

Job Requirements:

  • Minimum 4 years of product management experience growing high-quality traffic for inbound-focused companies.
  • Obsession for quality: Toptal has a very high bar for quality and so should you.
  • Passion for growth: you love to read about SEO and growth hacking in general. If you call yourself a growth-nerd, extra points.
  • An exceptional eye for detail.
  • Demonstrated interest in product management: you can talk us through a number of philosophies and frameworks because if you haven’t used them, you’ve read about them.
  • Familiarity with agile and lean startup: you know what they mean and may have worked in those environments.
  • Intermediate to advanced knowledge of SEO best practice: we have SEO experts, but you should know the foundations of SEO.
  • Top-notch analytics skills: you are very comfortable with Google Analytics as well as writing SQL queries. You can also use Tableau.
  • Intermediate statistics: you know what statistical significance means and when it matters. You know how to interpret p-values in AB tests.
  • Expert knowledge of online marketing and web best practices: you will have the opportunity to, and be expected to, contribute ideas for new initiatives and experiments aligned to modern best-practice digital marketing.
  • Deep knowledge of user research: when you have a question or hypothesis, your reaction is analysis. You know when to use quantitative vs qualitative research or both together. You may have performed user interviews in the past or set up UX tests as experiments to get the answer you need.
  • You have worked with engineering teams and have written user stories or specification documents for them.
  • You have worked with designers and know how to get the best from them; when to provide a tight brief versus when to give them more creative space.
  • Comfortable with a high-paced, and often rapidly changing environment, with a strong emphasis on individual contributions and execution excellence.
  • Strong written and verbal communication skills.
  • You must be a world-class individual contributor to thrive at Toptal. You will not be here just to tell other people what to do.
  • Able to know how to self-manage your time, prioritizing the projects you have and knowing when to seek clarity on what is most important or urgent.
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