Digital Marketing Jobs & Apprenticeships

The Well Creative Consultants


Expires on 2019-01-18

Job Type Full Time Experience Needed +10 Years Career Level ADVANCED – UPPER

Head of Content & Social Media Strategy

The Well Creative Consultants is looking for a Head of Content & Social Media Strategy in Halifax, Canada. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Operate with brand marketing teams on a long-term vision for each brand’s social that ties back to divisional business objectives with the consumer experience in mind.
  • Accountable for creating category social channel that ties into the larger brand ecosystems.
  • Promote strategies to break through and compete with brand competitive landscape.
  • Recognize and implement test and learn social opportunities.
  • Manage effectively with cross-functional teams (including but not limited to Brand, Search, Media, Sponsorship) on category footprint.
  • Be at the forefront of what is happening in the space and propose new platforms to enter and first to market programs.
  • Improve consumer-centric content with input marketing brief to output, partnering with internal or external production, and overseeing execution teams.
  • Plan “of the moment” (“at the speed of culture”) content to complement pre-planned content.
  • Assure content review process is respected in partnership with brand marketing teams.
  • Grow and execute the earned and owned social media strategy for the brands to drive awareness, engagement and sales.
  • Understood the unique brand positioning and stay true to brand equity through all social content and alignment with brand marketing.
  • Craft owned content storytelling concepts for “always on” programs and e-commerce moments in partnership with key stakeholders from cross-functional teams.
  • Lead and mentor content and social media team to grow skillset as creative and strategic team members.
  • Elevate sensitive situations to manage and develop a playbook to manage.
  • Perform with brand marketing and CMO team on ad-hoc social listening requests.
  • Pull and provide regular analytics reports based on new tools provided by the CMO team (Rival IQ, Netbase, Tribe, etc.).
  • Ensure strategy, content creation and community management are constantly reviewed based on findings.
  • Associate in developing annual social/content budgets ensuring we optimize and spend wisely (bring in new partners as necessary) and find efficiencies to reinvest.
  • Determine objectives for brand’s social platforms to measure and adapt accordingly based on overall business goals/priorities.
  • Set social KPI’s for Influencer campaigns and track through execution with detailed recaps;
  • Manage social listening requests from Marketing to give insight on launches and potential new product trends;
  • Thoroughly understand ever-evolving social metrics and liaise with the team on best practices and benchmarks.

Job Requirements:

  • Minimum 10 years experience in social media and content development for a brand (in-house or agency).
  • Effective experience in social and digital landscape.
  • Solid direct-to-consumer marketing experience and editorial background in sports a huge plus
    (.com/publisher, brand, blog or otherwise).
  • Expert knowledge of the intersection of integrated marketing communications, marketing or digital marketing, customer marketing, e-commerce and agency partners.
  • Ability to partner with CMO and Brand and Commercial Leads, working closely with all on best practices across content and social.
  • Creative skills to develop new content and out-of-the-box thinking a must.
  • Ability to be resourceful and scrappy while working within brand guidelines to produce high-quality in-house content.
  • Ability to manage multiple vendors and work with business partners on new innovations as well as best practice.
  • Ability to work cross-functionally and develop a big-picture strategy to grow the brand love.
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