Reiss is looking for a Head of Digital Marketing in London, United Kingdom. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Assure the digital marketing team has a clear understanding of the brand’s strategic objectives.
• Run the acquisition and retention of customers through the customer value segmentation program.
• Determine the annual digital marketing strategy including the management of the advertising and promotion budgets across different partnerships.
• Design a consistent user journey across all digital touch points.
• Improve marketing campaigns and identify any digital opportunities that support the communications strategy.
• Promote and manage digital CRM programs, setting yearly objectives and quantifiable KPIs.
• Secure email marketing objectives and KPI’s are met whilst encouraging the team to optimize towards improved performance.
• Support business turnover through the management of Paid Search, Affiliate, Display/Programmatic, Social media and SEO marketing.
• Supervise the management of all paid search campaigns globally.
• Improve new tactical digital marketing initiatives to support retail trading. Drive greater ROI and traffic from existing tactical digital activities.
• Define the SEO strategy and ensure SEO is considered for all site development, content, organic social media and press activity.
• Operate with key partners to trial new digital acquisition and retention methods.

Job Requirements:

• Strong communication skills, both written and verbal.
• Demonstarted understanding of digital marketing with 10 years’ experience.
• Strong understanding of e-commerce and digital customer experience, particularly within the luxury/retail industry.
• Ability to lead, motivate and inspire a team.
• The ability to be proactive in encouraging and championing digital innovation across the business.
• Ability to plan strategic long-term digital marketing campaigns and respond swiftly and tactically to immediate digital and broader business needs.