Digital Marketing Jobs & Apprenticeships

IDP Education


Expires on 2019-12-20

Job Type Full Time Experience Needed 3:8 Years Career Level INTERMEDIATE - LOWER LEVEL

Head Online Marketing

IDP Education is looking for a Head Online Marketing in Gurgaon, India. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Adopt, localize and deliver IDP’s strategy for a modern marketing evolution, which drives the IDP global business strategy.
  • Develop and agree comprehensive annual/quarterly/ monthly marketing calendars and budgets that successfully support the achievement of country student placement and IELTS goals within agreed timeframes and to expected quality standards.
  • Successfully meet web traffic and lead generation targets.
  • Outcomes/measures for activities are set and monitored for achievement.
  • Liaise with the IDP global web support team to drive ongoing enhancements to our digital offering based on feedback from our students and clients.
  • Run effective multi-channel online marketing campaigns within defined lead generation targets.
  • Lead and manage all new web lead generation activities in a highly effective manner, which meet the required number of leads by source, enabling countries to maximize the resulting business/sales opportunities.
  • Identify new opportunities for generating leads and make recommendations to expand marketing activities where appropriate in order to leverage such opportunities.
  • Establish IDP as the leader in the webspace by ensuring high quality and relevant web content, SEO/SEM and other initiatives.
  • Drive SEO growth in both organic traffic & inquiries for all IDP websites (across the region).
  • Coordination with an in-house SEO team regarding on-site changes required.
  • Ensure timely execution of SEO recommendations with the help of the development team.
  • Define the virtual events calendar, plan and execute the events in time.
  • Evaluate the success of marketing events from feedback received from both clients and students.
  • Make effective use of analytics to evaluate the effectiveness of lead generation.
  • Ensure that clear reporting is in place for KPIs and metrics to enable the business to iterate and improve.
  • Make effective use of content marketing strategies to grown IDP online presence and keep IDP websites updated with relevant content.
  • Build a CRO culture and run quarterly A/B tests to drive continuous improvement in web traffic to leads conversion rates.
  • Lead, develop and maintain a high performing team that will deliver IDP’s key marketing objectives.
  • Create an environment that delivers opportunities for collaboration and co-operation across the global stakeholder relations and client teams.
  • Set performance targets for key performance indicators for the team ensuring all delegations are clear.
  • Contribute to building a positive work environment within the team based on a shared commitment to IDP’s values and quality.
  • Manage budget and resource allocations effectively to deliver business priorities.
  • Exercise appropriate stewardship over IDP assets and intellectual property.
  • Expenditure is in line with the agreed budget and business priorities.

Job Requirements:

  • Bachelor’s / master’s degree or equivalent.
  • At least 8 years of demonstrable experience in online marketing delivering high-quality marketing campaigns and solutions with positive, measurable results around growth in SEO traffic, cost-effective SEM and lead generation.
  • Minimum of 3 years experience leading teams in delivering online marketing goals across multiple countries.
  • Highly effective planning, organizing and managing multiple competing priorities.
  • Creative thinker and able to develop contemporary and engaging marketing content.
  • Highly effective relationship building and relationship management skills.
  • Hands-on operational experience in managing websites, social media and other digital channels.
  • Effective experience of website analytics tools (Adobe Analytics, Google Analytics); ability to glean and share insights with a broad audience.
  • Proven success in managing SEO, SEM and Social Media initiatives.
  • Demonstrated understanding of online marketing best practices and digital technologies.
  • Excellent verbal, written communication and presentation skills.

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