Digital Marketing Jobs & Apprenticeships

Expedia Group

USA

Expires on 2019-09-05

Job Type Full Time Experience Needed +7 Years Career Level ADVANCED – LOWER

Lead Content Strategist

Expedia Group is looking for a Lead Content Strategist in Seattle, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Dig into user research to identify content needs and gaps across multiple stages of the user journey.
  • Estimate competitor content and user experiences for content coverage, quality, gaps, and emerging content trends.
  • Conceptualize creative ways to use original, licensed, and user-generated content to meet user needs.
  • Think about content as a system, developing and maintaining content standards as a way to influence both quality and efficiency for experiences.
  • Influence the back-end systems that deliver our content to improve the experience for users.
  • Draft clear and consistent product content — everything from broad positioning to tooltips to notifications.
  • Liaise your findings, recommendations, and content specifications through content matrices, user scenarios, presentations, comps, prototypes, and style guides.
  • Cooperate with fellow content strategists as well as designers, engineers, business strategists, product managers, SEO specialists, and many others to conceptualize content-focused experiences and bring your work to life.
  • Describe and present your methods, explorations, and rationale along with a recommendation to varied audiences.
  • Contribute to the elevation of content strategy as a discipline within Expedia Group.
  • Manage content strategies discipline-specific projects such as brand and standards development, editorial process, or team skill development.

Job Requirements:

  • Bachelor’s degree in relevant field — English, communications, linguistics, journalism, HCI, Design.
  • Minimum 7 years of professional experience with a content strategy for large enterprise web sites or applications, especially consumer-facing and transaction-focused interfaces.
  • Demonstarted understanding of the development, sourcing, and governance of both structured and unstructured content types.
  • Expert knowledge of mobile-first and responsive content strategies.
  • Effective experience writing and revising content for the user interface.
  • Proficient experience with localization and writing for a global audience.
  • Familiarity with the UX lexicon and working in the UX design process.
  • Strong understanding of SEM and SEO.
  • Solid communication and facilitation skills that encourage both ideation and collaboration.
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