Expedia Group | Lead Content Strategist | Content and Copywriting in USA

Digital Marketing Jobs & Apprenticeships

Expedia Group

Expedia Group (NASDAQ: EXPE) is the world's travel platform, with the power to bring the world within reach for millions of people. Their extensive brand portfolio includes some of the world’s most trusted online travel brands, powered by the most knowledgeable, passionate and creative people in their business.Their travelers, their teams and their partners are their priority because they recognize the importance of what they do. Travel makes people better, makes the world better, but it can be complicated and frustrating. Their role is to overcome these challenges, to make travel more accessible – that responsibility inspires us to be the place where exceptional people want to do their best work and to provide them to tools to do so.


Expires on 2019-09-05

Job Type Full Time Experience Needed +7 Years Career Level ADVANCED – LOWER

Lead Content Strategist

Expedia Group is looking for a Lead Content Strategist in Seattle, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Dig into user research to identify content needs and gaps across multiple stages of the user journey.
  • Estimate competitor content and user experiences for content coverage, quality, gaps, and emerging content trends.
  • Conceptualize creative ways to use original, licensed, and user-generated content to meet user needs.
  • Think about content as a system, developing and maintaining content standards as a way to influence both quality and efficiency for experiences.
  • Influence the back-end systems that deliver our content to improve the experience for users.
  • Draft clear and consistent product content — everything from broad positioning to tooltips to notifications.
  • Liaise your findings, recommendations, and content specifications through content matrices, user scenarios, presentations, comps, prototypes, and style guides.
  • Cooperate with fellow content strategists as well as designers, engineers, business strategists, product managers, SEO specialists, and many others to conceptualize content-focused experiences and bring your work to life.
  • Describe and present your methods, explorations, and rationale along with a recommendation to varied audiences.
  • Contribute to the elevation of content strategy as a discipline within Expedia Group.
  • Manage content strategies discipline-specific projects such as brand and standards development, editorial process, or team skill development.

Job Requirements:

  • Bachelor’s degree in relevant field — English, communications, linguistics, journalism, HCI, Design.
  • Minimum 7 years of professional experience with a content strategy for large enterprise web sites or applications, especially consumer-facing and transaction-focused interfaces.
  • Demonstarted understanding of the development, sourcing, and governance of both structured and unstructured content types.
  • Expert knowledge of mobile-first and responsive content strategies.
  • Effective experience writing and revising content for the user interface.
  • Proficient experience with localization and writing for a global audience.
  • Familiarity with the UX lexicon and working in the UX design process.
  • Strong understanding of SEM and SEO.
  • Solid communication and facilitation skills that encourage both ideation and collaboration.
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