Manager of Paid Social, Programmatic & Display Media in Maryland, United States | Full Time Careers

Digital Marketing Jobs & Apprenticeships

The Search Agency

Established in 2002 at the infancy of search engine marketing to help marketers address the disruptive impact of search engines on the buyer-seller relationship. The Search Agency has become one of the largest independent and integrated digital marketing firms, with services to support the multi-channel marketing goals of their clients. The privately held agency has grown to 200+ employees with headquarters in Los Angeles and offices around the world. Although they’ve significantly grown the number of employees, offices, and clients, The Search Agency remains committed to solving the disruptive impact that the complex digital landscape has on the buyer-seller relationship.

USA

Expires on 2019-02-17

Job Type Full Time Experience Needed +3 Years Career Level INTERMEDIATE - LOWER LEVEL

Manager of Paid Social, Programmatic & Display Media

The Search Agency is looking for a Manager of Paid Social, Programmatic & Display Media in Maryland, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Design and manage campaigns on social platforms including Facebook, Instagram, Twitter, YouTube, and Snapchat, working within the native tools on each platform to execute and optimize campaigns.
  • Define set-up, including testing methodologies, reporting requirements, and optimization requirements, ensuring the full impact and efficiency of each campaign.
  • Combine data analysis and client feedback to configure, operate and optimize campaigns to meet client objectives.
  • Direct on paid social content calendars to guide marketing partners on their paid social strategy.
  • Utilize research tools and resources to plan campaign tactics that adhere to client goals and target audience.
  • As necessary, create campaigns and ad sets within DoubleClick to traffic ad campaigns across multiple platforms. QA the campaign builds and initial data to ensure a successful launch.
  • Enhance display campaigns to meet and/or exceed advertiser goals through copy changes, bid adjustments, and placement testing.
  • Produce creative concept ideas and targeting tactics based on best practices for new ad tests.
  • Liaise weekly progress on all client campaigns and provide insights that highlight the story behind the data.
  • Cooperate with Earned Media teams to run Paid Social strategies alongside organic social strategies and content.

Job Requirements:

  • Minimum 3 years of experience in social buying, paid media execution, and optimization.
  • Expert knowledge of the paid social landscape, including optimization techniques and strategies, bidding models, and ad units across a variety of social platforms (Facebook, Twitter, Instagram, YouTube, Snapchat, etc.)
  • Effective experience using Facebook Ads Manager, Twitter Ads Dashboard, Google Adwords, and other major social buying platforms.
  • Deep knowledge of web analytics, social analytics and techniques, particularly KPI’s on Facebook and Twitter.
  • Demonstrated understanding of Excel, including pivot tables, VLookup formulas, etc.
  • Familiarity with DoubleClick platforms (DFA, DCM, DDM, DBM, DS) preferred.
  • Proficient experience with GA reporting tools a plus.
  • Outstanding written and verbal communication skills.
  • Analytical thinker who can recognize critical issues and focus attention accordingly.
  • A self-starter with a very high work rate—able to get things done without constant input and support.
  • Positive and outgoing personality, with the professional demeanor and ability to relate well with team members, upper management, clients, and media partners. Impeccable character and high ethical standards.
  • Solid interest in digital media platforms and technologies, with a desire to keep informed about new trends.
  • Passionate about digital marketing and data optimization.
  • Strong time management and organization skills. Able to set priorities for various tasks, and adapt to those priorities as needed.
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