The Search Agency is looking for a Manager of Paid Social, Programmatic & Display Media in Maryland, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Design and manage campaigns on social platforms including Facebook, Instagram, Twitter, YouTube, and Snapchat, working within the native tools on each platform to execute and optimize campaigns.
• Define set-up, including testing methodologies, reporting requirements, and optimization requirements, ensuring the full impact and efficiency of each campaign.
• Combine data analysis and client feedback to configure, operate and optimize campaigns to meet client objectives.
• Direct on paid social content calendars to guide marketing partners on their paid social strategy.
• Utilize research tools and resources to plan campaign tactics that adhere to client goals and target audience.
• As necessary, create campaigns and ad sets within DoubleClick to traffic ad campaigns across multiple platforms. QA the campaign builds and initial data to ensure a successful launch.
• Enhance display campaigns to meet and/or exceed advertiser goals through copy changes, bid adjustments, and placement testing.
• Produce creative concept ideas and targeting tactics based on best practices for new ad tests.
• Liaise weekly progress on all client campaigns and provide insights that highlight the story behind the data.
• Cooperate with Earned Media teams to run Paid Social strategies alongside organic social strategies and content.

Job Requirements:

• Minimum 3 years of experience in social buying, paid media execution, and optimization.
• Expert knowledge of the paid social landscape, including optimization techniques and strategies, bidding models, and ad units across a variety of social platforms (Facebook, Twitter, Instagram, YouTube, Snapchat, etc.)
• Effective experience using Facebook Ads Manager, Twitter Ads Dashboard, Google Adwords, and other major social buying platforms.
• Deep knowledge of web analytics, social analytics and techniques, particularly KPI’s on Facebook and Twitter.
• Demonstrated understanding of Excel, including pivot tables, VLookup formulas, etc.
• Familiarity with DoubleClick platforms (DFA, DCM, DDM, DBM, DS) preferred.
• Proficient experience with GA reporting tools a plus.
• Outstanding written and verbal communication skills.
• Analytical thinker who can recognize critical issues and focus attention accordingly.
• A self-starter with a very high work rate—able to get things done without constant input and support.
• Positive and outgoing personality, with the professional demeanor and ability to relate well with team members, upper management, clients, and media partners. Impeccable character and high ethical standards.
• Solid interest in digital media platforms and technologies, with a desire to keep informed about new trends.
• Passionate about digital marketing and data optimization.
• Strong time management and organization skills. Able to set priorities for various tasks, and adapt to those priorities as needed.