Digital Marketing Jobs & Apprenticeships

The Search Agency


Expires on 2019-02-17

Job Type Full Time Experience Needed +3 Years Career Level INTERMEDIATE - LOWER LEVEL

Manager of Paid Social, Programmatic & Display Media

The Search Agency is looking for a Manager of Paid Social, Programmatic & Display Media in Maryland, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Design and manage campaigns on social platforms including Facebook, Instagram, Twitter, YouTube, and Snapchat, working within the native tools on each platform to execute and optimize campaigns.
  • Define set-up, including testing methodologies, reporting requirements, and optimization requirements, ensuring the full impact and efficiency of each campaign.
  • Combine data analysis and client feedback to configure, operate and optimize campaigns to meet client objectives.
  • Direct on paid social content calendars to guide marketing partners on their paid social strategy.
  • Utilize research tools and resources to plan campaign tactics that adhere to client goals and target audience.
  • As necessary, create campaigns and ad sets within DoubleClick to traffic ad campaigns across multiple platforms. QA the campaign builds and initial data to ensure a successful launch.
  • Enhance display campaigns to meet and/or exceed advertiser goals through copy changes, bid adjustments, and placement testing.
  • Produce creative concept ideas and targeting tactics based on best practices for new ad tests.
  • Liaise weekly progress on all client campaigns and provide insights that highlight the story behind the data.
  • Cooperate with Earned Media teams to run Paid Social strategies alongside organic social strategies and content.

Job Requirements:

  • Minimum 3 years of experience in social buying, paid media execution, and optimization.
  • Expert knowledge of the paid social landscape, including optimization techniques and strategies, bidding models, and ad units across a variety of social platforms (Facebook, Twitter, Instagram, YouTube, Snapchat, etc.)
  • Effective experience using Facebook Ads Manager, Twitter Ads Dashboard, Google Adwords, and other major social buying platforms.
  • Deep knowledge of web analytics, social analytics and techniques, particularly KPI’s on Facebook and Twitter.
  • Demonstrated understanding of Excel, including pivot tables, VLookup formulas, etc.
  • Familiarity with DoubleClick platforms (DFA, DCM, DDM, DBM, DS) preferred.
  • Proficient experience with GA reporting tools a plus.
  • Outstanding written and verbal communication skills.
  • Analytical thinker who can recognize critical issues and focus attention accordingly.
  • A self-starter with a very high work rate—able to get things done without constant input and support.
  • Positive and outgoing personality, with the professional demeanor and ability to relate well with team members, upper management, clients, and media partners. Impeccable character and high ethical standards.
  • Solid interest in digital media platforms and technologies, with a desire to keep informed about new trends.
  • Passionate about digital marketing and data optimization.
  • Strong time management and organization skills. Able to set priorities for various tasks, and adapt to those priorities as needed.
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