IDP Education is looking for a Marketing Automation Manager in Cairo, Egypt. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Design, develop and execute interactions across the customer lifecycle that drive engagement and conversion.
• Improve marketing automation campaigns across email, SMS and social to improve efficiency.
• Understood our customers and segment audiences and optimize campaigns to increase effectiveness.
• Promote optimized content and messaging, e-mail and campaign templates and editing (HTML), asset tagging and loading in line with the brand guidelines.
• Perform ongoing A/B testing related to subject lines, e-mail copy, layouts and CTAs that drives conversion improvements.
• Meticulously plan and document the testing plan.
• Supervise and implement all lead scoring/grading processes and customer nurturing (single or multi-touch) campaigns within the automation tool.
• Assure cross-browser/e-mail compatibility through testing and software tools.
• Cooperate with key stakeholders to define best-suited workflows for nurturing automation campaigns and ensure relevant and targeted communications reach our core audience.
• Examine potential gaps and opportunities in the sales funnel and create automated campaigns that improve conversion at that point.
• Think “out of the box” to identify new and innovative ideas to drive efficiencies in lead nurturing campaigns.
• Devise online content aligned to influence various customer personas as part of the marketing strategy.
• Develop and provide periodic metrics and trends aligned to marketing automation in line with business objectives.
• Monthly report to key stakeholders for standard KPI of marketing automation campaigns.
• Head, develop and maintain a high performing team that will deliver IDP’s key marketing objectives.
• Regularly meet with country teams to discuss results and push forward best practice.
• Direct budget and resource allocations effectively to deliver business priorities.
• Use appropriate stewardship over IDP assets and intellectual property.
• Undertake any other lawful duties as reasonably directed by management.

Job Requirements:

• Educated to bachelor’s degree or equivalent.
• Effective experience in digital marketing and marketing automation.
• Proficient experience in building lead nurture campaigns and driving successful marketing outcomes and lead conversions.
• Expert knowledge of MS Office (Excel, PowerPoint) to populate different marketing automation-related reports.
• Proven track record in working in a dynamic global environment.
• Highly effective relationship building and relationship management skills.
• Analytical mind – an ability to read, analyze and interpret information effectively.
• Fluent in English with excellent communication skills across all key methods – oral and written.
• Creative thinker with the ability to define and develop campaigns and templates for e-mail marketing and reports.