Digital Marketing Jobs & Apprenticeships

IDP Education


Expires on 2019-02-15

Job Type Full Time Experience Needed N/A

Marketing Automation Manager

IDP Education is looking for a Marketing Automation Manager in Cairo, Egypt. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Design, develop and execute interactions across the customer lifecycle that drive engagement and conversion.
  • Improve marketing automation campaigns across email, SMS and social to improve efficiency.
  • Understood our customers and segment audiences and optimize campaigns to increase effectiveness.
  • Promote optimized content and messaging, e-mail and campaign templates and editing (HTML), asset tagging and loading in line with the brand guidelines.
  • Perform ongoing A/B testing related to subject lines, e-mail copy, layouts and CTAs that drives conversion improvements.
  • Meticulously plan and document the testing plan.
  • Supervise and implement all lead scoring/grading processes and customer nurturing (single or multi-touch) campaigns within the automation tool.
  • Assure cross-browser/e-mail compatibility through testing and software tools.
  • Cooperate with key stakeholders to define best-suited workflows for nurturing automation campaigns and ensure relevant and targeted communications reach our core audience.
  • Examine potential gaps and opportunities in the sales funnel and create automated campaigns that improve conversion at that point.
  • Think “out of the box” to identify new and innovative ideas to drive efficiencies in lead nurturing campaigns.
  • Devise online content aligned to influence various customer personas as part of the marketing strategy.
  • Develop and provide periodic metrics and trends aligned to marketing automation in line with business objectives.
  • Monthly report to key stakeholders for standard KPI of marketing automation campaigns.
  • Head, develop and maintain a high performing team that will deliver IDP’s key marketing objectives.
  • Regularly meet with country teams to discuss results and push forward best practice.
  • Direct budget and resource allocations effectively to deliver business priorities.
  • Use appropriate stewardship over IDP assets and intellectual property.
  • Undertake any other lawful duties as reasonably directed by management.

Job Requirements:

  • Educated to bachelor’s degree or equivalent.
  • Effective experience in digital marketing and marketing automation.
  • Proficient experience in building lead nurture campaigns and driving successful marketing outcomes and lead conversions.
  • Expert knowledge of MS Office (Excel, PowerPoint) to populate different marketing automation-related reports.
  • Proven track record in working in a dynamic global environment.
  • Highly effective relationship building and relationship management skills.
  • Analytical mind – an ability to read, analyze and interpret information effectively.
  • Fluent in English with excellent communication skills across all key methods – oral and written.
  • Creative thinker with the ability to define and develop campaigns and templates for e-mail marketing and reports.
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