Marketing Automation Manager in Cairo, Egypt | Full Time Careers

Digital Marketing Jobs & Apprenticeships

IDP Education

IDP is a global leader in international education services. IDP Education helps international students study in English speaking countries. Their success comes from connecting students with the right course in the right institution and the right country. IDP Education has been operating for close to 50 years, creating a huge network of opportunity with offices in over 30 countries. In 2017, they acquired the Hotcourses Group, a leading course search database and student engagement platform.

Egypt

Expires on 2019-02-15

Job Type Full Time Experience Needed N/A

Marketing Automation Manager

IDP Education is looking for a Marketing Automation Manager in Cairo, Egypt. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Design, develop and execute interactions across the customer lifecycle that drive engagement and conversion.
  • Improve marketing automation campaigns across email, SMS and social to improve efficiency.
  • Understood our customers and segment audiences and optimize campaigns to increase effectiveness.
  • Promote optimized content and messaging, e-mail and campaign templates and editing (HTML), asset tagging and loading in line with the brand guidelines.
  • Perform ongoing A/B testing related to subject lines, e-mail copy, layouts and CTAs that drives conversion improvements.
  • Meticulously plan and document the testing plan.
  • Supervise and implement all lead scoring/grading processes and customer nurturing (single or multi-touch) campaigns within the automation tool.
  • Assure cross-browser/e-mail compatibility through testing and software tools.
  • Cooperate with key stakeholders to define best-suited workflows for nurturing automation campaigns and ensure relevant and targeted communications reach our core audience.
  • Examine potential gaps and opportunities in the sales funnel and create automated campaigns that improve conversion at that point.
  • Think “out of the box” to identify new and innovative ideas to drive efficiencies in lead nurturing campaigns.
  • Devise online content aligned to influence various customer personas as part of the marketing strategy.
  • Develop and provide periodic metrics and trends aligned to marketing automation in line with business objectives.
  • Monthly report to key stakeholders for standard KPI of marketing automation campaigns.
  • Head, develop and maintain a high performing team that will deliver IDP’s key marketing objectives.
  • Regularly meet with country teams to discuss results and push forward best practice.
  • Direct budget and resource allocations effectively to deliver business priorities.
  • Use appropriate stewardship over IDP assets and intellectual property.
  • Undertake any other lawful duties as reasonably directed by management.

Job Requirements:

  • Educated to bachelor’s degree or equivalent.
  • Effective experience in digital marketing and marketing automation.
  • Proficient experience in building lead nurture campaigns and driving successful marketing outcomes and lead conversions.
  • Expert knowledge of MS Office (Excel, PowerPoint) to populate different marketing automation-related reports.
  • Proven track record in working in a dynamic global environment.
  • Highly effective relationship building and relationship management skills.
  • Analytical mind – an ability to read, analyze and interpret information effectively.
  • Fluent in English with excellent communication skills across all key methods – oral and written.
  • Creative thinker with the ability to define and develop campaigns and templates for e-mail marketing and reports.
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