Digital Marketing Jobs & Apprenticeships



Expires on 2019-05-05

Job Type Full Time Experience Needed N/A

Marketing Automation Specialist

Cisco is looking for a Marketing Automation Specialist in London, United Kingdom. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Analyze customer account status across offer-specific digital journeys and find opportunities to engage customers directly to improve their use of and experience with Cisco purchases.
  • Examine which touch points are working/not working at an EMEAR level.
  • Suggest and implement A/B testing on touch point improvements to enhance results.
  • Determine data automation requirements to optimize real-time digital experience that Cisco will use with our customers post-purchase.
  • Oversee program performance within assigned geography and conduct optimization activities based on results.
  • Create and develop automated digital programs to deliver the right touch engagement based on regional business priorities.
  • Investigate how to unlock opportunities and grow wallet share through social selling/listening.
  • Produce content in Eloqua from templated assets for execution of EMEAR journeys.
  • Focus on segmentation and more personalized, targeted email marketing.
  • Utilize cross-functional teams to enhance program and campaign attributes, creating an optimized and innovative experience for the customer.
  • Carry out thorough analysis to understand attribution per digital channel and attribution of an impact as it relates to behavior change.
  • Enhance digital customer success motion (CX) to ensure we delight our customers with the experience.

Job Requirements:

  • Bachelor’s degree in marketing, business, IT or related field; MBA is a plus.
  • Effective experience in the tech industry, with specific experience working on data-driven, automated campaign development and execution.
  • Proficient experience at multiple stages of a technology startup: the ability to see “outside-in” and connect with both technical and business audiences.
  • Demonstrated effectiveness in working with development organizations, sales, marketing and channel teams.
  • Solid analytical skills and comfort reviewing and interpreting marketing campaign results.
  • Familiarity with and Eloqua.
  • Outstanding writing and presentation skills.
  • An ability to work in a fast-paced, demanding environment, with multiple and changing priorities whilst maintaining strong attention to detail.
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