Yext is looking for a Marketing Automation Strategist in New York, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Supervise the global development, growth, and operations of marketing automation programs.
• Associate with the product, content, and sales team to create compelling nurture paths for different personas, and constantly iterate and test to drive improvement.
• Layout campaign workflows, including validation rules, triggers, alerts, and automated responses.
• Accountable for marketing automation Quality Assurance from design rendering to email functionality and static list uploads.
• Build global KPIs and configure standard reports and to measure tactic and campaign success as well as business results.
• Perform email and cross-channel marketing programs with a focus on segmentation, contact strategy, and customer journey building globally.
• Improve a testing plan to continuously drive increased customer interest, conversion, sales, LTV and profitability across segments and channels.
• Execute segmentation and contact strategy based on customer preference, buying behavior, past performance and marketing objectives globally.
• Maintain healthy deliverability rates of Yext’s sender IPs and domains by monitoring engagement and bounce trends, and utilizing external tools and vendors.
• Keep on top of key trends in the ever-changing world of email marketing.

Job Requirements:

• Bachelor’s degree or similar college-level education
• Minimum 2 years of experience as a power user of a marketing automation platform.
• Effective experience with Salesforce and a Marketing Automation Platform (Pardot is a plus).
• Proficient email marketing experience with an emphasis on customer segmentation in a test and learn environment.
• Capable of coding with HTML, CSS, and Javascript, identifying coding issues that cause rendering issues, and have experience implementing new email templates.
• Proven experience designing and implementing A/B multivariate tests.
• Superior critical thinking and problem-solving skills.
• Data visualization and demonstrated the ability to use data to develop relevant insights and influence decision making.
• Ability to work independently and lead projects with minimal oversight in a fast-paced environment.