Albert is looking for a Marketing Manager in New York, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Perform effective marketing strategies with a focus on account-based marketing and demand generation programs.
• Aid with campaign development, measure, analyze and report on campaign performance.
• Lead and expand the capabilities of our Marketing Automation platform.
• Head email marketing operations – messaging calendar, design, execution of campaigns, KPI measurement and A/B testing.
• Direct digital advertising programs with external agency support.
• Promote the testing, analysis, and implementation process.
• Run best in class data capture and management.
• Produce regular database health checks, cleansing and augmentation.
• Manage list segmentation and scoring to deliver more targeted and relevant messaging to improve engagement and ultimately conversion of prospects.
• Cooperate with the team to ensure proper messaging, timing and execution of one-off and ongoing campaigns across email, website and advertising.
• Utilize the latest in account-based marketing technology to run multi-channel campaigns targeting Albert’s target accounts.
• Create and maintain campaign and events calendar.

Job Requirements:

• Bachelor’s degree in marketing, advertising or related discipline.
• Minimum 3 years experience in a marketing role preferably B2B demand generation.
• Solid organization and prioritization skills.
• Ability to work well in a fast-paced, collaborative environment.
• Effective experience using marketing automation technology and CRM tools (preferably Marketo and Salesforce).
• Expert knowledge of social marketing tools (Hootsuite).
• Familiarity with Google Analytics and web analytics tools.
• Demonstrated understanding of Microsoft Office programs.
• Deep HTML knowledge a plus.
• Outstanding program management, analytical and communication skills with a solid track record of working across sales.