Digital Marketing Jobs & Apprenticeships



Expires on 2019-09-13

Job Type Full Time Experience Needed +5 Years Career Level INTERMEDIATE - UPPER LEVEL

Online Marketing Manager

Skyscanner is looking for an Online Marketing Manager in London, United Kingdom. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Own and drive traffic to our partners’ website via content creation, working back with PR & Social Marketing on multi-channel comms and continuous optimization of user experience on-site,
  • Understand SEO and what drives traffic to content.
  • Dig through the data to understand where areas of opportunities lie and drive segmentation and targeting of our audiences around key solutions.
  • Operate with commercial and product teams to pinpoint core company themes and latest trends, enabling the creation of cutting-edge, compelling content.
  • Aid the partner marketing team with digital/demand generation programs as needed for product launches, the program pushes or major initiative communications.
  • Draft original contributions to the blog, eBooks, videos, white papers, infographics, and landing pages and continuously experiment with and level up content on our partners’ site.
  • Build inbound workflows including tracking of form submissions.
  • Performance measurement and trend monitoring assistance with tracking website KPIs.
  • Report monthly results to the global marketing team and senior leadership.

Job Requirements:

  • Minimum 5 years of content marketing experience and ability to demonstrate a track record of success in previous roles, especially in converting readers/engagement to trials or leads.
  • Proven track record in dealing with HTML/ CSS skills is a huge bonus.
  • Proficient experience working in B2B.
  • Familiarity with martech/sales tools like Hubspot (marketing automation), content management platforms, SEO tools.
  • Strong project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads, trials, and sales.
  • Highly collaborative in your approach with experience in working with many different disciplines.
  • Editorial mindset that seeks to understand what audiences consume and how to create it.
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