Pole Star Digital is looking for a Paid Media Consultant in Manchester, United Kingdom. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.
Job Responsibilities:
- Improve and implement the clients PPC strategy; working to identified project KPIs.
- Run paid media projects across various platforms (primarily: Facebook Ads, LinkedIn, Twitter, Google Ads, YouTube, Google Display Network, BingAds).
- Ongoing monthly enhances paid social media campaigns.
- Ongoing monthly promotes PPC campaigns.
- Examine campaign performance and making data-informed adjustments.
- Operate with our performance consultant to create actionable and bespoke client reporting.
- Regular Liaise and manage client.
Job Requirements:
- Minimum 18 months experience in a similar role, with a proven track record of delivering successful Paid Social / PPC campaigns (in-house or agency)
- Expert working knowledge of Facebook Ads.
- Deep working knowledge of Google Adwords & BingAds.
- Demonstarted understanding of Google Shopping Campaigns.
- Wide knowledge of Google Adwords Editor/BingAds Editor.
- Effective experience creating and managing Paid Social / PPC campaigns that deliver proven value for your clients (agency, freelance or in-house).
- Confidence and familiarity with Google Analytics (incl. implementation of tracking codes).
- Proficient experience in Microsoft Excel, Powerpoint and GoogleDocs.
- Facebook Blueprint Certified.
- Solid working knowledge of Twitter Ads and LinkedIn Advertising.
- Great working knowledge and use of AdWords Scripts.
- Proven track record in product feed creation and optimization.
- Outstanding experience creating and optimizing Display campaigns.
- Exceptional experience developing bespoke landing pages for PPC campaigns.
- Strong experience with Tag Management Solutions (e.g. Google Tag Manager.
- Proven team player, approachable and fun-loving.
- Strong organizational and time-keeping skills.
- Sound reporting skills.
- Ability to work on set individual performance goals and KPIs.
- Ability to analyze, interpret and improve campaign results.
- Ability to conduct yourself in a ‘professional’ manner – incl. strong written and communication skills.
- An ability, willingness and eagerness to learn about all new aspects of paid media (programmatic, scripts, video formats… etc).